Newsletter collection, 1910-2005.

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Newsletter collection, 1910-2005.

http://www.worldcat.org/oclc/72461949

The collection comprises the advertising agency's internally produced newsletters. Included are newsletters from the main office, certain domestic and international offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco), and divisions and affiliates of JWT (especially Brouillard Communications; Lord, Geller, Federico, Einstein; and Thompson Recruitment Advertising). The newsletters document JWT's business over the years by providing a forum for JWT staff worldwide to report on their activities and on developments in the advertising industry. Topics include staff biographical information; office events; account and client news; featured campaigns; marketing; merchandising; consumer behavior; research and planning; developments and issues in television, radio, and print media; and personal activities of the staff. In addition, the newsletters reflect many aspects of the corporate culture that set the tone of life in JWT offices. They report events such as blood drives, baseball games, office parties, staff retreats, and more. The sense of civic duty that JWT tried to instill in its personnel by encouraging its staff members to volunteer in their communities runs through many of the newsletters, particularly in the 1950s and 1960s, often concurrent with the agency's Ad Council and public service work. The physical form of the newsletters evolved from several stapled, typewritten pages in the 1910s and early 1920s, to a (usually) four-page typeset newsletter in the 1950s, to a short newsprint magazine in the 1970s, to a longer glossy magazine in the 1980s. In the 1990s, some newsletters switched to a fully electronic format. The entries for each newsletter in this inventory detail the frequency of publication of the newsletters, the availability of indexes, irregularities in volume numbering and dating, and other pertinent information. Most of the newsletters are in English, but German, Spanish, French, Italian and Portuguese language publications are also present. Publications will be added to the collection as the archives receives and processes newsletter additions.

9000 items (17 lin. ft.)

ger,

spa,

por,

fre,

eng,

ita,

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8090647

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 13 Entities related to this resource.

J. Walter Thompson Company. Atlanta Office.

http://n2t.net/ark:/99166/w6rc2381 (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

J. Walter Thompson Company. Los Angeles Office.

http://n2t.net/ark:/99166/w6q86bgs (corporateBody)

Thompson Recruitment Advertising.

http://n2t.net/ark:/99166/w6gr1w6k (corporateBody)

J. Walter Thompson Company. Detroit Office.

http://n2t.net/ark:/99166/w61p2zqs (corporateBody)

Lord, Geller, Federico, Einstein.

http://n2t.net/ark:/99166/w6z94b6z (corporateBody)

J. Walter Thompson Company. Chicago Office.

http://n2t.net/ark:/99166/w6x68kbt (corporateBody)

J. Walter Thompson Company. London Office.

http://n2t.net/ark:/99166/w6n927z1 (corporateBody)

Dialog (Firm)

http://n2t.net/ark:/99166/w6j72f1s (corporateBody)

Brouillard Communications

http://n2t.net/ark:/99166/w6dj9x7s (corporateBody)

Advertising agency founded in 1968 as a division of the J. Walter Thompson Company, specializing in corporate advertising and corporate image advertising for major American and multinational firms. From the description of Brouillard Communications, Inc. vertical files, circa 1973-2000. (Duke University Library). WorldCat record id: 52168725 From the guide to the Brouillard Communications, Inc. Vertical Files, circa 1973-2000, (David M. Rubenstein Rare Book & Manuscript L...

J. Walter Thompson Company. San Francisco Office.

http://n2t.net/ark:/99166/w6sz1c0j (corporateBody)

J. Walter Thompson Company. New York Office.

http://n2t.net/ark:/99166/w62p00t3 (corporateBody)

John W. Hartman Center for Sales, Advertising and Marketing History.

http://n2t.net/ark:/99166/w6r25zv1 (corporateBody)