Investment bonds : report, 2009, August 15 : capitalizing on strategic communications to build long-term support for public charities / Bradford Horn. 2009.

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Investment bonds : report, 2009, August 15 : capitalizing on strategic communications to build long-term support for public charities / Bradford Horn. 2009.

http://www.worldcat.org/oclc/708253880

"This study will test existing public relations research to show how two-way symmetrical communications can impact both the public charity and its individual contributors. In advancing the research of the role of two-way communications in public benefit corporations, this study is focused on the outcomes produced in executing relationship development. Through the evolution of public relations research this case study will provide analysis to test the principles of two-way communication in practice in the relationship between a public charity (National Baseball Hall of Fame and Museum) and its best customers (museum members)."--p.7

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National Baseball Hall of Fame and Museum

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SNAC Resource ID: 8042821

National Baseball Hall of Fame and Museum

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National Baseball Hall of Fame and Museum

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The National Baseball Hall of Fame and Museum is a history museum and hall of fame in Cooperstown, New York, operated by private interests. It serves as the central point of the history of baseball in the United States and displays baseball-related artifacts and exhibits, honoring those who have excelled in playing, managing, and serving the sport. The Hall's motto is "Preserving History, Honoring Excellence, Connecting Generations." Cooperstown is often used as shorthand (or a metonym) for the ...

Horn, Bradford.

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