Magnes collection on Levi Strauss and Company, 1950-1974.
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Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in May 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. The company's corporate headquarters is located in the Levi's Plaza in San Francisco. Levi Strauss started the business at the 90 Sacramento Street address in San Francisco. He next moved the location...
Levi Strauss (b. Feb. 26, 1829, Buttenheim, Germany–d. Sept. 26, 1902, San Francisco, CA) was a German-American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. began in 1853 in San Francisco, California....