Wells Rich Greene, Inc., records, 1954-1998 and undated.


Wells Rich Greene, Inc., records, 1954-1998 and undated.

The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

7500 items (250 lin. ft.)

Related Entities

There are 21 Entities related to this resource.

Procter & Gamble Company.

http://n2t.net/ark:/99166/w6204w9r (corporateBody)

International Business Machines Corporation

http://n2t.net/ark:/99166/w6330m1p (corporateBody)

International Business Machines Corporation was incorporated in New York State on June 16, 1911 under the name Computing-Tabulating-Recording Co. In 1922, Computing-Tabulating-Recording Co. purchased all of the shares of Deutsche Hollerith Maschinen Gesellschaft. In 1924 the official name of the company was changed to International Business Machines Corporation. In 1933, IBM CEO Thomas Watson ordered the merger of IBM subsidiaries in Germany (Optima, Degemag, Holgemag, Dehomag) under the name De...

New York (State). Dept. of Commerce.

http://n2t.net/ark:/99166/w6d57nfm (corporateBody)

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

ITT Corporation

http://n2t.net/ark:/99166/w6547prj (corporateBody)

Wells, Rich, Greene, Inc.

http://n2t.net/ark:/99166/w6pk7gp9 (corporateBody)

Advertising agency (WRG) founded in 1966 by Mary Wells, Richard Rich, and Stewart Greene, who were associates at Jack Tinker and Partners agency. Until its demise in 1998, WRG was ranked as one of the top 15 advertising agencies in the United States. From the description of Wells Rich Greene, Inc., records, 1954-1998 and undated. (Duke University Library). WorldCat record id: 688291966 Two years after founding another airline, Paul and Tom Braniff established Br...

Lawrence, Mary Wells

http://n2t.net/ark:/99166/w6rb90pg (person)

Bristol-Myers company

http://n2t.net/ark:/99166/w6906sds (corporateBody)

Warnaco (Firm)

http://n2t.net/ark:/99166/w6p60qhh (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

MCI Communications Corporation

http://n2t.net/ark:/99166/w6qc4xps (corporateBody)

MCI Communications Corporation, Inc. (MCI) was incorporated in Delaware in August 1968 as Microwave Communications of America, Inc. (MICOM) (name was changed in July 1971), to provide businesses with nationwide microwave telecommunications services at low prices. Its predecessor, Microwave Communications, Inc., was established in October 1963 in Joliet, Illinois, and later became one of MCI's seventeen regional companies engaged in construction of MCI network segments. During the 19...

Seagram Company

http://n2t.net/ark:/99166/w6fz17mv (corporateBody)

Seagram maintained research departments at their Louisville, Kentucky and LaSalle, Quebec plants. At LaSalle, subjects of research included topics regarding distilling, production, packaging, distilling by-products and alternative uses for alcohol. From the description of Research records, 1937-1964. (Hagley Museum & Library). WorldCat record id: 122573345 Charles Bronfman (1931- ) is the second son and forth child of Seagram Company founder Samuel Bronfman. Appointed di...

Cadbury Beverages Inc.

http://n2t.net/ark:/99166/w6jh9pw9 (corporateBody)

Ralston Purina Company

http://n2t.net/ark:/99166/w6m0805p (corporateBody)

Saint Louis, MO. From the description of Pamphlets, ca.1932-1934. (College of Physicians of Philadelphia). WorldCat record id: 122584473 ...

American Motors Corporation

http://n2t.net/ark:/99166/w6934zs2 (corporateBody)

Pan American World Airways, Inc.

http://n2t.net/ark:/99166/w6xt2vsw (corporateBody)

Philip Morris Incorporated

http://n2t.net/ark:/99166/w6b039s3 (corporateBody)

Trans world airlines

http://n2t.net/ark:/99166/w6j14d86 (corporateBody)

Trans World Airlines, formerly Transcontinental & Western Air, was founded in 1930 by a merger of Pittsburgh Aviation Industries, Western Express, and T.A.T.- Maddox Airlines (founded in 1929 by Charles Lindbergh). Trans World Airlines began all-air coast to coast commercial service in 1930-1931 and was built into an aviation giant by Howard Hughes. TWA merged with American Airlines in 2001. From the description of Trans World Airlines records, 1929-1982 (bulk 1944-1970). (Univer...

Miles Laboratories

http://n2t.net/ark:/99166/w6sn4sz3 (corporateBody)

Liberty Mutual Insurance Company

http://n2t.net/ark:/99166/w6dn85x9 (corporateBody)

Liberty Mutual Insurance Company in collaboration with the Ford Motor Company, General Motors and Cornell Aeronautical Laboratory produced two safety car prototypes in the late 1950s and early 1960s. They were made to research and demonstrate automobile safety features designed around the concept of "packaging the passenger." From the description of Liberty Mutual Insurance Company records, 1952-1993. (The Henry Ford). WorldCat record id: 747280919 At the time of this projec...

Continental Airlines

http://n2t.net/ark:/99166/w6jh79zw (corporateBody)