J. Walter Thompson Company Frankfurt Office George Black papers, 1968-1989.

ArchivalResource

J. Walter Thompson Company Frankfurt Office George Black papers, 1968-1989.

Collection focuses on the 1980s, when Black presided over an expansion of business in the German Speaking Area (GSA) which included the opening of new offices in Hamburg and Düsseldorf; the establishment of JWT divisions for pharmaceutical advertising (Deltakos) and direct marketing (JWT-Direkt); and the British WPP Group's leveraged buyout of JWT in 1987. General trends and events reflected in the papers include the increasing globalization of clients and markets, the world energy and financial crises of the 1970s, JWT's international expansion and business management worldwide. Specific topics documented include ethical and legal issues surrounding children and advertising in Germany; the production of film and print advertisements for current and prospective clients; Black's membership in professional organizations such as European Association of Advertising Agencies (EAAA) and the Art Directors Club of Germany; Black's participation in JWT international strategic planning groups, with emphasis on Europe and the GSA; promotions and management changes within JWT; and special events and seminars for JWT international staff and clients. The collection consists of correspondence, memoranda, manuscripts, reports, photographs, press releases, speeches, overhead transparencies, agendas, invoices and receipts, contracts, newsletters, articles, advertisements, and collateral literature. Correspondents in the collection include media and management consultants, artists and producers, current and prospective clients, persons affiliated with various agencies, publications, and organizations, and JWT executives such as David Campbell-Harris (JWT-Milan), Jack Cronin (JWT-New York), Peter Horak (JWT-Zürich), Don Johnston (JWT-New York), Denis Lanigan (JWT-London), Eilika Schmidt-Roessler (JWT-Brussels), Alfred Tiefenbrunner (JWT-Vienna), and Hakan Verner-Carlsson (JWT-Stockholm). Clients well-documented in the collection include Braun (Gillette Company), Campari, DeBeers, Elida Gibbs, Ford, Jacobs, Kellogg, Kraft, Lever-Sunlicht (Unilever), Nestlé, Singer, Pepsi, Warner-Lambert, and Wick.

29,250 items (39.0 lin. ft.)

swe,

dut,

eng,

dan,

ger,

por,

fre,

gre,

rus,

spa,

Related Entities

There are 17 Entities related to this resource.

Kraft Foods Company

http://n2t.net/ark:/99166/w63r51mq (corporateBody)

J. Walter Thompson Company. Frankfurt Office.

http://n2t.net/ark:/99166/w6b0489s (corporateBody)

Founded in New York, N.Y., in 1864; JWT is one of the world's oldest and largest advertising agencies. George Black was Creative Department Head in the 1970's and then Chairman of JWT-Frankfurt from 1976 to 1988. From the description of J. Walter Thompson Company Frankfurt Office George Black papers, 1968-1989. (Duke University Library). WorldCat record id: 688044429 ...

De Beers Consolidated Mines

http://n2t.net/ark:/99166/w6f52fkb (corporateBody)

Singer Sewing Machine Company

http://n2t.net/ark:/99166/w6pc7snh (corporateBody)

Kellogg Company

http://n2t.net/ark:/99166/w6pp369k (corporateBody)

Davide Campari & C. (Milan, Italy)

http://n2t.net/ark:/99166/w67134vb (corporateBody)

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

Johnston, Donna Kay

http://n2t.net/ark:/99166/w6766pk7 (person)

Lanigan, Denis, 1926-

http://n2t.net/ark:/99166/w64183gz (person)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Gillette company

http://n2t.net/ark:/99166/w6wx2gpq (corporateBody)

Unilever Deutschland

http://n2t.net/ark:/99166/w6fn64jh (corporateBody)

Black, George Malcolm, 1928-

http://n2t.net/ark:/99166/w6vh6wwf (person)

Warner-Lambert Company

http://n2t.net/ark:/99166/w6kq2qpr (corporateBody)

The A. P Critchlow Company in Florence, Massachusetts, which made buttons, daguerreotype cases and picture frames, evolved into the Florence Manufacturing Company by 1866. Their premier product, the Pro-phy-lactic toothbrush, occasioned a change in name to the Prophylactic Brush Company. In 1931, it was bought out by the Lambert Company. The Lambert Company merged with Warner-Hudnite Company in 1932 to become Warner-Lambert Prophylactic Division of Standard Oil of Ohio. The abbreviation of "Pro-...

Nestlé Company.

http://n2t.net/ark:/99166/w6kq35gt (corporateBody)

Pepsi-Cola Company

http://n2t.net/ark:/99166/w6xs9m2w (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...