Diamond Information Center Vertical files, 1930s -1980s.

ArchivalResource

J. Walter Thompson Company. Diamond Information Center. Diamond Information Center Vertical files, 1930s -1980s.

Diamond Information Center Vertical files, 1930s -1980s.

http://www.worldcat.org/oclc/686780333

Collection comprises chiefly an informational file of printed materials. The file was originally created when the N.W. Ayers advertising agency handled the De Beers account. The vertical file was transferred to JWT along with the account. JWT currently handles the advertising for De Beers diamonds. The file is organized into numbered, topical sections that cover a broad range of subjects relating to diamonds, the diamond industry, and the fashion design industry. The numbered subjects reflect the original classification schema used by the Diamond Information Center. Some high-level subjects have been added to improve readability; these have been inserted within brackets, and follow the numerical pattern previously established by the Center. Topics include: famous diamonds; the annual Diamond International Awards; diamonds, diamond mining and trade in Africa (especially Angola and South Africa), Brazil, India, Russia and the United States; the analysis, classification, grading and cutting of gem-quality and industrial diamonds; public and private collectors, collections and exhibitions of diamonds, gems, precious stones and jewelry, including the crown jewels of European (particularly Great Britain), Russian and Indian monarchies; the history, advertising and marketing of diamonds, gems, precious stones and jewelry; the manufacture and mechanical properties of artificial diamonds and other artificial precious stones; and the history, cultural and social aspects of the clothing and fashion design industry, with folders on individual designers, merchandisers, and fashion shows.

31,050 items (34.5 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library