J. Walter Thompson Company new business records, 1924-2006 and undated, bulk 1980-1989.

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J. Walter Thompson Company new business records, 1924-2006 and undated, bulk 1980-1989.

http://www.worldcat.org/oclc/682170817

Collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

42,000 items (60 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7971320

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 28 Entities related to this resource.

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International Business Machines Corporation was incorporated in New York State on June 16, 1911 under the name Computing-Tabulating-Recording Co. In 1922, Computing-Tabulating-Recording Co. purchased all of the shares of Deutsche Hollerith Maschinen Gesellschaft. In 1924 the official name of the company was changed to International Business Machines Corporation. In 1933, IBM CEO Thomas Watson ordered the merger of IBM subsidiaries in Germany (Optima, Degemag, Holgemag, Dehomag) under the name De...

Eastman Kodak Company

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Bell Atlantic Corporation

http://n2t.net/ark:/99166/w67d7ssm (corporateBody)

Johnson & Johnson.

http://n2t.net/ark:/99166/w6r57rnn (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Circuit City Stores

http://n2t.net/ark:/99166/w6nw7jrt (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Miller Brewing Company

http://n2t.net/ark:/99166/w6jh8jb3 (corporateBody)

J. Walter Thompson Company. Atlanta Office.

http://n2t.net/ark:/99166/w6m125z4 (corporateBody)

Eastern Air Lines, inc.

http://n2t.net/ark:/99166/w6jb016b (corporateBody)

Founded in 1927 as Pitcairn Aviation, this company changed its name in 1930 to Eastern Air Transport, and ca. 1934, to Eastern Air Lines, underwhich it was known until the company ceased operations in 1991; Dexter C. Martin (1897-1982) was an aviation pioneer and public official, of South Carolina. Eugene Earle Stone (fl. 1976) served as President of the Florence Ice and Fuel Company, Chairman of the Florence Airport Commission, and Chairman of the South Carolina Dairy Association. F...

Prudential Insurance Company of America

http://n2t.net/ark:/99166/w63527vb (corporateBody)

Nestlé

http://n2t.net/ark:/99166/w63z67k6 (corporateBody)

Häagen-Dazs (Firm)

http://n2t.net/ark:/99166/w66q9zbd (corporateBody)

Nabisco Brands, Inc.

http://n2t.net/ark:/99166/w6zh1v0d (corporateBody)

Morgan Stanley & Co.

http://n2t.net/ark:/99166/w6vb691g (corporateBody)

J. Walter Thompson Company. Detroit Office.

http://n2t.net/ark:/99166/w6xh7s4b (corporateBody)

J. Walter Thompson Company. New York Office.

http://n2t.net/ark:/99166/w6327wq8 (corporateBody)

Baskin-Robbins (Firm)

http://n2t.net/ark:/99166/w6hj1v9r (corporateBody)

United States. Navy

http://n2t.net/ark:/99166/w68m0zj8 (corporateBody)

Built and launched at New York Navy Yard; commissioned Nov. 12, 1944; scraped in 1993. Served in World War II, the Korean War and the Vietnam War. From the description of USS Bon Homme Richard (CV/CVA-31) photograph collection 1944-1971. (The Mariners' Museum Library). WorldCat record id: 41657866 The federal government decided in 1941 to send Supply Corps personnel to Harvard Business School for training in the business of equipping the Navy. This was effected by a transfer...

Home Box Office (Firm)

http://n2t.net/ark:/99166/w616134m (corporateBody)

HBO is a division of Time Warner Entertainment Company and was started in Nov. 1972; it provides a broad spectrum of entertainment including movies, comedy, documentaries, series, music, family shows, and sports series. From the description of Collection of scripts for HBO television series, 1983-1988. (University of California, Los Angeles). WorldCat record id: 40161100 ...

Hyatt Hotels Corporation

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Goodyear tire and rubber company

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Goodyear put pneumatic tires on 1917 Packard trucks for the first interstate trucking run between its Akron tire factory and Boston to prove that air-filled tires could make long-haul trucking possible. From the description of Wingfoot Express press kit, [ca. 1984-1987]. (Ohio Historical Society). WorldCat record id: 41001463 ...

Schering-Plough corporation

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Alitalia (Airline)

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Frito-Lay, Inc.

http://n2t.net/ark:/99166/w6wm680p (corporateBody)

J. Walter Thompson Company. Chicago Office.

http://n2t.net/ark:/99166/w6z97ctk (corporateBody)

Kraft Foods Company

http://n2t.net/ark:/99166/w63r51mq (corporateBody)

J. Walter Thompson Company. San Francisco Office.

http://n2t.net/ark:/99166/w68d7wv2 (corporateBody)

1910 Jan. 10 Born, Santa Monica, Calif. 1920s 1931 Educated at Principia High School, St. Louis, Missouri and Stanford University 1931 McCarty Advertising Agency, Los Angeles 1936 ...