Winfield Taylor papers, 1948-1960.

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Winfield Taylor papers, 1948-1960.

http://www.worldcat.org/oclc/67783847

Collection comprises correspondence and office files Taylor generated while a copywriter, then vice president, for the company. Correspondents of note include Norman H. Strouse; Henry C. Flower, Jr.; Samuel W. Meek; John Monsarrat; Joan Didion; Stanley B. Resor; and Ruth Waldo. The office files contain memoranda, reports, minutes, and printed material, as well as copy and product information, and major clients featured include Ford, Shell, Pan American. Campaigns covered are "Worth More... and Why" for Ford, and "This is the Captain Speaking" for Pan American. There are also files for the following clients: American Red Cross, Champion Spark Plug, Foundation for Commercial Banks, Institute of Life Insurance, Johns-Manville, Pharmacraft, Charles F. Orvis Company, RCA, Scott Paper, and Standard Brands.

2,770 items 4.7 lin. ft.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7968688

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 20 Entities related to this resource.

Institute of Life Insurance (New York, N.Y.)

http://n2t.net/ark:/99166/w64r1vvk (corporateBody)

Shell Oil Company

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Johns-Manville Corporation

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The H.W. Johns Manufacturing Company (New York, N.Y.) was founded in 1858 for the use of asbestos as a fire resistant roofing material. The Manville Covering Company (Milwaukee, Wis.) was founded in 1886 for the use of asbestos as a heat insulating material. They merged in 1901 to form the H.W. Johns-Manville Company (New York, N.Y.). The company was reincorporated as Johns-Manville Corporation in 1926, but was temporarily named Manville Corporation between 1981 and 1997. Now Johns-Manville, hea...

Resor, Stanley Burnet

http://n2t.net/ark:/99166/w6m40q7m (person)

Didion, Joan

http://n2t.net/ark:/99166/w66b0c7t (person)

Joan Didion (born December 5, 1934) is an American novelist, essayist, and memoirist. From the description of Joan Didion papers, 1963-2006 (bulk 1963-1992). (University of California, Berkeley). WorldCat record id: 122551777 ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

J. Walter Thompson company

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Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Monsarrat, John, 1912-1995

http://n2t.net/ark:/99166/w67s8c2d (person)

Flower, Henry C.

http://n2t.net/ark:/99166/w68w4fvc (person)

Henry Flower was a clock maker working in Philadephia, Penn. From the description of Tall case brass dial clock, ca. 1753-1775. (Winterthur Library). WorldCat record id: 668258552 ...

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

Taylor, Winfield.

http://n2t.net/ark:/99166/w6xb05z8 (person)

Strouse, Norman H.

http://n2t.net/ark:/99166/w67h1mtr (person)

Regents' Professor, Librarianship 296A. From the description of Materials for seminar course, The Collecting of Books and Manuscripts : School of Librarianship, University of California, Berkeley, 1971 March - June. (Unknown). WorldCat record id: 122354916 Norman Strouse was born outside Olympia, Washington in 1906. A high school graduate, he went to work for the "Seattle Post Intelligencer," where he advanced to handling the paper's national advertising. In 1949 he began a ...

Pan American World Airways, Inc.

http://n2t.net/ark:/99166/w6q89f4p (corporateBody)

Standard Brands Incorporated

http://n2t.net/ark:/99166/w61p2106 (corporateBody)

Scott Paper Company

http://n2t.net/ark:/99166/w61g4d2b (corporateBody)

The Scott Paper Company was incorporated in Pennsylvania on December 21, 1905, as successor to the Scott Paper Company, Ltd., organized in October 1879. The company pioneered the manufacture and marketing of toilet paper and paper towels. The company was founded in Philadelphia by the brothers Clarence and E. Irwin Scott as a general wholesale jobbing business in coarse paper products such as wrapping paper and paper bags. The company soon carved out a niche cutting and ...

American Red Cross

http://n2t.net/ark:/99166/w68p9rvx (corporateBody)

On December 2, 1905, Mrs. Tunis G. Bergen brought together a group of Brooklyn residents at the Barnard Club House on Remsen Street to form New York City's first borough-based Red Cross organization. With an initial membership roster of 300, the Brooklyn Chapter of the American Red Cross embarked on its first major campaign to aid victims of the 1906 San Francisco earthquake, collecting over $100,000 and thousands of articles of clothing to contribute to the relief effort. From this point on, th...

Champion Spark Plug (Company)

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Waldo, Ruth.

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Meek, Samuel W. (Samuel Williams), 1895-

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Radio corporation of America

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