Records, 1956-2004.

Resource Type

ArchivalResource

Display Entry

Lippincott Mercer (A Division of Mercer Management Consulting, Inc.). Records, 1956-2004.

Title

Records, 1956-2004.

Resource Link

http://www.worldcat.org/oclc/650562803

Abstract

The records consist of a set of the company's magazine, DESIGN SENSE. Although missing four numbers, it is the most complete set extant. Beginning with No. 6, each issue was identified in a continuous number sequence, and the majority had a single theme and title. The title of the serial was changed to SENSE with No. 59. The magazine was circulated to actual and prospective clients and contained short articles on marketing and design trends along with case studies derived from the firm's practice. As a publicity vehicle, the magazine's coverage tends to be broad rather than deep when it comes to describing the firm's actual work. That is, it covers many of Lippincott & Margulies's major clients, but lacks the detail that would have been found in actual design studies and presentations. However, the magazine is copiously illustrated with examples of the firm's designs for logos, signage, packaging, store displays, and the interiors of theme and fast food restaurants. Of particular note is their work with S.C. Johnson & Son (temporarily "branded" by them as Johnson's Wax), including the design of its pavilion at the 1964 New York World's Fair. Apart from the case studies, there are many articles of a general nature charting the changes in the consumer economy over the last half of the twentieth century, including the emergence of a separate youth market, the habits of women shoppers, growing globalization of markets, and the role of corporate image in the volatile world of mergers and divestitures.

Extent

1.0 linear ft.

Holding Repository

Hagley Museum & Library

Information

SNAC Resource ID: 7939161

Hagley Museum & Library

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Records, 1956-2004.

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