Paul T. Cherington papers, 1915-1942.

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Paul T. Cherington papers, 1915-1942.

http://www.worldcat.org/oclc/64394298

The collection consists of material related to marketing professor Paul T. Cherington's teaching, research, and professional activities, 1915-1942. The collection includes syllabi, student lists, speeches, articles, clippings, and correspondence that document marketing courses taught by Professor Cherington before World War I; and his subsequent career as marketing consultant, economist, and author. The collection also includes speeches and articles written while employed as Director of Research at the J. Walter Thompson advertising agency, 1929-1931; records from a business policy course taught at Stanford University Graduate School of Business, 1929; a scrapbook containing clippings relating to appearances and opinions of Cherington, 1937-1942; and an undated manuscript copy of "The Power and the Plans." Of interest is an unpublished draft of an article written by Cherington discussing Harvard Business School Dean Edwin Francis Gay's work with the Central Bureau of Planning and Statistics during World War I.

1 linear foot (2 boxes)

Harvard Business School, Knowledge and Library Services/Baker Library

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SNAC Resource ID: 7914142

Harvard Business School, Knowledge and Library Services/Baker Library

Related Entities

There are 6 Entities related to this resource.

Gay, Edwin F. (Edwin Francis), 1867-1946

http://n2t.net/ark:/99166/w60p1fdv (person)

Edwin Francis Gay, 1867-1946, economist and historian. Having graduated from the University of Michigan, he did graduate work in Germany and received his Ph.D. from the University of Berlin in 1902. In 1893 he married Louise FitzRandolph. The couple had two children: Edward Randolph and Margaret Gay Davies. Gay was affiliated with Harvard in 1901-1919 as assistant and Professor of economics. In 1908 he became the first dean of Harvard Business School. During World War I he served as director of ...

Harvard university. Graduate school of business administration

http://n2t.net/ark:/99166/w6gn2d81 (corporateBody)

The faculty of the Harvard Business School was formally organized in 1913. For the school's first two years (1908-1910) the teaching staff was organized informally. From 1910 to 1913 the teaching and administrative staff was organized as an Administrative Board. From the description of Faculty minutes, 1908- [microform]. (Harvard Business School). WorldCat record id: 269607747 ...

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

United States. Central Bureau of Planning and Statistics

http://n2t.net/ark:/99166/w6g49w9r (corporateBody)

Stanford university. Graduate school of business

http://n2t.net/ark:/99166/w69648b0 (corporateBody)

Cherington, Paul Terry, 1876-

http://n2t.net/ark:/99166/w65d8sqg (person)

Paul T. Cherington organized and taught the first marketing courses at Harvard Business School from 1908-1919. Towards the end of World War I he worked in the Textile Section of the Division of Planning and Statistics and the United States Shipping Board. He left Harvard to become Secretary-Treasurer of the National Wool Association; and later Director of Research of the J. Walter Thompson Company where he remained until 1931. While there he taught at Stanford Graduate School of Business; and fr...