Bill Communications Harvard Business School file, 1959-1978.

ArchivalResource

Bill Communications Harvard Business School file, 1959-1978.

Collection comprises a file compiled by company president John W. Hartman, mainly regarding Harvard Business School's 10-year case study (1970s) of the company's development. In addition, there is an additional Harvard business case study, on Blackwood Press; as well as two copies of the Bill Communications newsletter TRADEWINDS (1959); and a reprinted article on marketing from the Harvard Business Review (1960).

9 items (.1 lin. ft.)

Related Entities

There are 5 Entities related to this resource.

Blackwood Press

http://n2t.net/ark:/99166/w68d5bdv (corporateBody)

Founded in 1956 by Edmund Simpson, M.D., of Placervile, California. From the description of Blackwood Press collection, 1968-1984. (University of California, Davis). WorldCat record id: 506020223 ...

Harvard Business Press

http://n2t.net/ark:/99166/w6kd6vmx (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Hartman, John W.

http://n2t.net/ark:/99166/w69d4hgr (person)

Bill Communications, Inc.

http://n2t.net/ark:/99166/w6bk7z2x (corporateBody)

Bill Communications, Inc., currently a subsidiary of Dutch publisher VNU Business Publications, is a New York-based business-to-business publisher and organizer of trade shows. Sales and Marketing Management is one of their main trade publications. From the description of Sales and Marketing Management Vertical Files, 1960-1994. (Duke University Library). WorldCat record id: 82212393 Bill Communications, Inc. was a publishing, marketing research, business services, and semin...