Sheldon B. Sosna papers, 1922-2001 and n.d., bulk 1948-1991.


Sheldon B. Sosna papers, 1922-2001 and n.d., bulk 1948-1991.

Collection documents Sosna's long career as an advertising executive and consultant, and contains materials from a wide variety of formats, including correspondence, writings, printed material, advertisement proofs and clippings, sketches, scrapbooks, slides, negatives, and film. The collection primarily provides a record of advertising campaigns Sosna developed as a copy supervisor, creative director, and advertising executive at Gershuny Associates, Leo Burnett, Grant Advertising, Doherty Clifford Steers & Shenfield, Sullivan Stauffer Colwell & Bayles, Norman Craig & Kummel, and J.M. Mathes, from 1948 to 1973; the collection has limited material relating to the specific agencies for which he worked. In addition, the collection documents Sosna's later writings, lectures, and seminars as an independent consultant in retail and supermarket advertising from the 1970s through 2001, including a complete run of the Supermarket Advertising Newsletter (1981-2000) and a copy of his book Dodge #9: How to Never Make a Mistake: Achieving Success in a World That Is Always Looking for Someone to Blame (2001). Major advertising campaigns represented in the collection include: American Tobacco Company (Bull Durham and Silva Thins cigarettes); Bristol-Myers Company; Bulova Corporation; Dr Pepper Co.; Food Fair/Pantry Pride; Hoover Company; Ladies' Home Journal; Martex; Pabst Brewing Company; Procter & Gamble; Pure Oil Company; and Joseph Schlitz Brewing Co. The collection also documents Sosna's role as supervisor of the Peace Corps advertising campaign in its first two years, from 1961 to 1963. Peace Corps materials include print advertisements; "Volunteer Radio Kits" distributed to broadcasters; one promotional film originally aired on American television; and a letter from Robert Sargent Shriver, Jr., first director of the Peace Corps.

2600 items (8.6 lin. ft.)

Related Entities

There are 14 Entities related to this resource.

Peace Corps (U.S.) (corporateBody)

The Peace Corps was established by Executive Order 10924, issued by President John F. Kennedy on March 1, 1961, announced by televised broadcast March 2, 1961, and authorized by Congress on September 22, 1961, with passage of the Peace Corps Act (Public Law 87-293). Since 1961, over 200,000 Americans have joined the Peace Corps and have served in 139 countries. From the guide to the Brown University Peace Corps files, 1965-1967, (John Hay Library Special Collections) The Pea...

Procter & Gamble Company. (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History (corporateBody)

Dr. Pepper Co. (corporateBody)

Bristol-Myers company (corporateBody)

Bulova Corporation. (corporateBody)

Pure Oil Company (corporateBody)

American Tobacco Company (corporateBody)

Food Fair Stores, Inc. (corporateBody)

Shriver, Sargent, 1915-2011 (person)

Robert Sargent Shriver (b. 1915-d. Jan. 18, 2011), brother-in-law of John F. Kennedy, lawyer, businessman, government official, and diplomat, was Assistant General Manager, Merchandise Mart from 1948 to 1961. During and after the Kennedy administration, her served as the Director of the Peace Corps from 1961 to 1966, Director of the Office of Economic Opportunity from 1964 to 1968, and Special Assistant to President Lyndon B. Johnson from 1965 to 1968. Shriver later served as Ambassador to Franc...

Hoover Company (corporateBody)

Sosna, Sheldon B. (person)

Retired advertising executive. From the description of Sheldon B. Sosna papers, 1922-2001 and n.d., bulk 1948-1991. (Duke University Library). WorldCat record id: 62902413 ...

Pabst Brewing Company (corporateBody)

Jos. Schlitz Brewing Co. (corporateBody)