Ford Listens records, 1970-1976 (bulk 1971-1973)

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Ford Listens records, 1970-1976 (bulk 1971-1973)

http://www.worldcat.org/oclc/60412145

The Ford Listens records are organized into three series. The Administrative Series, 1970-1972 (0.2 cubic ft.), includes a collection of press releases, newsletters about the program, and information about the comment coding system used to analyze the types of questions being received. The Subject File series, 1970-1976 (4.2 cubic ft.), is arranged alphabetically according to subjects assigned by original Ford Listens staff. It appears that the material was originally divided into two broad subject categories, General and Vehicle, and then arranged alphabetically by narrower subjects. The broad categories have been combined in reprocessing to provide a larger alphabetically arranged collection. Folders contain Research Sheets and in most cases the sources of information for which the answer to the question was found. The Research Sheet includes the original question and its answer along with the name of the source of the answer and researcher, the file subject, and any cross-references. Source material mainly consists of news articles, press releases, and portions of owner's manuals. The folders may also contain yellow sheets, which appear to be cross-references or blue sheets, which seem to indicate when material is outdated. The Card File Index series, circa 1970s (12 card files), includes twelve boxes of index cards arranged alphabetically by subject term. It is assumed that the index card file was used by Ford Listens staff to help them determine if a question had been asked before and to direct the staff to resources to help answer the question. An uncontrolled subject term is located in the upper left corner. The upper right corner contains the corresponding controlled subject term assigned by Ford Listens staff that would be used to locate the documentation on that subject. There are four different index card colors. The white cards and blue cards contain the original questions directed to the Ford Listens program. The yellow and green cards contain article titles, sometimes with a brief abstract.

4.4 cubic ft. and 12 card files.

The Henry Ford, Benson Ford Research Center

Information

SNAC Resource ID: 7778991

The Henry Ford, Benson Ford Research Center

Related Entities

There are 6 Entities related to this resource.

Ford, Henry, II, 1917-1987

http://n2t.net/ark:/99166/w6nk3c08 (person)

For information on the Fords, see an encyclopedia. For information on Cumming see his papers at the Clarke. A copy of the book by Bennett is also available at the Clarke. From the description of Correspondence, 1967. (Clarke Historical Library). WorldCat record id: 43884289 ...

Nader, Ralph, 1934-

http://n2t.net/ark:/99166/w6q92364 (person)

Ralph Nader (b. Feb. 27, 1934, Winsted, CT) graduated from Princeton University (1955) and received an LL.B. from Harvard Law School (1958). After law school he served in the U.S. Army as a cook. Starting in 1959, Nader began practicing as a lawyer in Hartford, CT, while lecturing at the University of Hartford. He was also a writer for the Christian Science Monitor and The Nation. In 1964, he relocated to Washington, DC to serve as a consultant to Assistant Secretary of Labor Daniel Patrick M...

Ford Motor Company. Customer Service Division

http://n2t.net/ark:/99166/w6bp3rrx (corporateBody)

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

Iacocca, Lee A.

http://n2t.net/ark:/99166/w67m0688 (person)

Ford Motor Company. Marketing Department.

http://n2t.net/ark:/99166/w68p9npf (corporateBody)

The Ford Listens program was launched in November 1970 after ten months of preliminary investigation and testing of print and television advertising. The key goal of the program was to establish a direct and honest dialogue with consumers to help improve company products and services. The program was run by the Marketing Department of Ford Motor Company. The Listens program had a staff of writers who researched the customer questions and replied to their letters. The staff worked closely with th...