The Dealer Services Advertisements series contains advertisements that promote dealer relationships with the Ford Motor Company, other Ford Motor Company dealers, and the consumer. The advertisements are organized into five subseries. The Corporate Communication subseries, 1906-1979, contains advertisements that have the dealer community as the target audience. These advertisements cover automobile features, dealer programs, company policies, and other information of general interest to the dealer and sales community. The Edsel, Ford, and Lincoln-Mercury Dealerships subseries, 1924-1991, contain advertisements that vary from announcing new dealerships to contests and special promotions at the local dealership. The Parts and Accessories subseries, 1928-1986, includes advertisements for consumer products such as reconditioned engines, optional equipment, and replacement parts. This subseries also includes advertisements for industrial and marine engines. The Service subseries, 1923-1991, (bulk 1947-1949), includes advertisements aimed at consumers for service and repairs performed by the dealers' service department such as tune-ups and brake repairs. The subseries also contains advertisements which describe various warranties offered by Ford Motor Company. The Used Cars subseries, 1925-1964, predominately features advertisements for used cars but also includes advertisements for used trucks and general dealer services for used cars. Within each subseries, the advertisements are arranged by model year, when applicable, or year of publication and then alphabetically by title.
