Kensinger Jones Papers, 1934-2001.

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Kensinger Jones Papers, 1934-2001.

http://www.worldcat.org/oclc/52168724

The collection documents Jones's primary career as an executive for several major advertising agencies, including Leo Burnett Company, Campbell-Ewald Company, D.P. Brother and Company, Wilding Advertising, and William R. Biggs/Gilmore Associates; and his second career as a professor of advertising at Michigan State University. Materials consist primarily of correspondence, memoranda, notes, reports, scripts, and audiovisual (including videocassettes) materials that document the development of print, radio, and television advertising campaigns for a wide variety of clients. The history and management of advertising companies in Chicago and Detroit, in Australia, and in Singapore is also represented. Major clients and campaigns documented include Chevrolet, the Florida Citrus Commission, General Motors Corporation, and Oldsmobile. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

22, 500 items 37.0 linear feet.

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 7648702

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 10 Entities related to this resource.

Michigan State University

http://n2t.net/ark:/99166/w6rj8c7w (corporateBody)

Michigan State University was established in 1855, and by 1862, it stood as the nation’s premier land-grant university. Over the decades, the university has continued to be a model of what a land-grant university can and should do. As a university of, for and by the people, Michigan State University began a long tradition of empowering people through educational opportunity....

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

D.P. Brother and Company.

http://n2t.net/ark:/99166/w6b060hx (corporateBody)

Wilding Advertising.

http://n2t.net/ark:/99166/w6937nsg (corporateBody)

William R. Biggs/Gilmore Associates.

http://n2t.net/ark:/99166/w6m68dxk (corporateBody)

Campbell-Ewald Company

http://n2t.net/ark:/99166/w65f5mjc (corporateBody)

Jones, Kensinger, 1919-

http://n2t.net/ark:/99166/w6fb9hwk (person)

Advertising executive, 1950s-1980s. From the description of Kensinger Jones Papers, 1934-2001. (Duke University Library). WorldCat record id: 52168724 1919, Oct. 18 Born in St. Louis, Mo., to Walter C. and Anna (Kensinger) Jones 1937 Graduated from Roosevelt High School ...

General motors corporation

http://n2t.net/ark:/99166/w65j14tp (corporateBody)

Florida Citrus Commission

http://n2t.net/ark:/99166/w6z949hk (corporateBody)

Leo Burnett Company

http://n2t.net/ark:/99166/w68d521m (corporateBody)