Roy Lightner collection of antique advertisements, 1871-2009 and undated

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Roy Lightner collection of antique advertisements, 1871-2009 and undated

The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

20000 items (24.0 linear ft.)

Related Entities

There are 23 Entities related to this resource.

Coca-Cola Company.

http://n2t.net/ark:/99166/w6gz53fs (corporateBody)

The Coca-Cola Company was founded in Atlanta, Ga. in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola route salesmen. From the description of Coca-Cola Company Star Salesman Kit, 1949-1951. (Duke University Library). WorldCat record id: 686792008 The Coca-Cola Company originated as the Pemberton Chemical Company (1886). The Pemberton Chemical Company, which developed and marketed a soft drink named "Coca-Cola," was acquired (18...

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

Studebaker-Packard Corporation

http://n2t.net/ark:/99166/w6j13sxw (corporateBody)

The Studebaker Corporation began making automobiles in 1902. It merged with the Packard Motor Car Company of Detroit in the 1950s. The competition from the "Big Three" auto manufacturers was too great for the Company to stay in business. It left South Bend in 1963, and produced its last car the same year in Hamilton, Ontario. From the description of Studebaker-Packard Corporation photographs [graphic], 1902-1963. (Indiana Historical Society Library). WorldCat record id: 176630829 ...

General Motors Corporation. Cadillac Motor Car Division

http://n2t.net/ark:/99166/w6c009v5 (corporateBody)

General Motors (GM) was founded by William "Billy" Durant on September 16, 1908. Durant had become a leading manufacturer of horse-drawn vehicles in Flint, MI, before moving into the automobile industry. At its inception GM held only the Buick Motor Company, but later acquired more than 20 companies, including Oldsmobile, Cadillac, and Oakland (Pontiac).Cadillac was founded in 1902 by Henry Leland. From the description of Cadillac Motor Car Division media information press packet, 19...

N.W. Ayer & Son

http://n2t.net/ark:/99166/w61s0d01 (corporateBody)

American Telephone and Telegraph Company.

http://n2t.net/ark:/99166/w6905tqv (corporateBody)

E.I. du Pont de Nemours & Company

http://n2t.net/ark:/99166/w64r1jw9 (corporateBody)

The family firm of E.I. du Pont de Nemours & Company was established in 1802 and during the 19th century it became one of the United States' most important manufacturers of black powder. In 1902 three younger du Pont cousins: T. Coleman, Alfred I., and Pierre S. took over the company and within three years succeeded in bringing 75% of the American explosives industry (which at that time included black powder, dynamite, and smokeless powder) under their control. During the first decade of the...

General motors corporation

http://n2t.net/ark:/99166/w65j14tp (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

General Mills, inc.

http://n2t.net/ark:/99166/w6vt5rrq (corporateBody)

Minneapolis, MN. From the description of Pamphlet and handbill, ca.1930. (College of Physicians of Philadelphia). WorldCat record id: 122364952 In 1893 the Washburn-Crosby Company of Minneapolis opened a Buffalo office from which to distribute its flour throughout the East. A Buffalo flour mill followed in 1904, and in 1928 General Mills was organized with Washburn-Crosby as its nucleus. Washburn-Crosby was dissolved in 1937. General Mills Buffalo operations include a cereal...

Cadillac Motor Car Company

http://n2t.net/ark:/99166/w6qc3sfm (corporateBody)

General Motors Corporation. Buick Motor Division

http://n2t.net/ark:/99166/w6fv2tx8 (corporateBody)

Radio corporation of America

http://n2t.net/ark:/99166/w61g4fxz (corporateBody)

Campbell soup company

http://n2t.net/ark:/99166/w6gx8btd (corporateBody)

Originally formed in 1869 as Anderson and Campbell, a partnership canning tomatoes, vegetables, jellies, condiments, and minced meats in Camden, N.J.; 1892, incorporates as Joseph Campbell Preserve Company; renamed Campbell Soup Company in 1922. From the description of Campbell Soup Company photographs and advertisements, 1930-1942. (Unknown). WorldCat record id: 311080180 Originally formed in 1869 as Anderson and Campbell, a partnership canning tomatoes, vegetables, jellies...

Lightner, Roy,

http://n2t.net/ark:/99166/w6rc4r6r (person)

Roy Lightner was an advertising and marketing executive, primarily with N.W. Ayer & Son agency, from which he retired ini 1980, and with Carden & Cherry Advertising, Nashville, Tenn. From the description of Roy Lightner collection of antique advertisements, 1871-2009 and undated (Duke University Library). WorldCat record id: 51548998 ...

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

Chrysler corporation

http://n2t.net/ark:/99166/w6cr9hmh (corporateBody)

On Jan. 4, 1980, the Chrysler Corp. permanently closed its Hamtramck Assembly Plant, commonly called "Dodge Main", marking the end of nearly 70 years of continuous manufacturing operations at the facility. John Frances and Horace Elgin Dodge were pioneers in the automobile industry, beginning with a machine shop to supply auto plants with parts, working with both Ransom E. Olds and Henry Ford, and eventually building a new plant on a 30 acre site in Hamtramck in 1910. Wanting to build their own ...

Lincoln Motor Company (Detroit, Mich.)

http://n2t.net/ark:/99166/w6n921wn (corporateBody)

Metropolitan Life Insurance Company

http://n2t.net/ark:/99166/w6vf0s68 (corporateBody)

General Electric Company

http://n2t.net/ark:/99166/w6j42m45 (corporateBody)

Founded 1892. Corporate interests include: Broadcasting; Electric Components; Household Appliances; Lighting Equipment; Motors; Telecommunications; Electromedical Industry. From the description of Technical records. (Unknown). WorldCat record id: 84865339 Founded 1892. From the description of General Electric Company in Camden, N.J., collection, 1878-1989. (Unknown). WorldCat record id: 70979711 Schenectady, NY. From the description of Electr...

Packard motor car company

http://n2t.net/ark:/99166/w6zk96t1 (corporateBody)

The Packard Twin-Six was manufactured and sold in 1915. Joy made a trip in the spring of 1915 and Waldron made several trips afterwards, maybe as early as the fall of 1915, when Waldon was the General Manager of Packard. Henry B. Joy was born on Nov. 23, 1864, the son of James F. and Mary (Bourne) Joy. After graduating from Phillip's Academy (Andover, Mass.), Sheffield Scientific School, and Yale University, he began life as an office boy with the Pennisular Car Co., working his way up to clerk,...

Chrysler Corporation. Dodge Division

http://n2t.net/ark:/99166/w6r53v9w (corporateBody)

General Motors Corporation. Chevrolet Motor Division

http://n2t.net/ark:/99166/w60w2406 (corporateBody)