Thompson Total Branding Award records, [ca. 1997]-2000.

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Thompson Total Branding Award records, [ca. 1997]-2000.

http://www.worldcat.org/oclc/51548989

Collection (02-132) (30 items, 1.7 lin. ft.; dated ca. 1997-2000) contains examples of non-standard entry packets for the Thompson Total Branding (TTB) Awards ([ca. 1997]-2000), including for Ritz Crackers (JWT Chicago Office), Ford "No Boundaries" (JWT Detroit Office), DeBeers Global Millennium Campaign, and Nabob Coffee Company. The TTB Awards were created ca. 1997 by David Baker, as part of the J. Walter Thompson Company's Thompson Total Branding worldwide program for addressing client marketing needs. Also includes guides and booklets related to the awards; 3 D2 3/4" videocassettes; 1 Betacam SP videocassette; 1 audiocassette; 3 CD-Rs; and 2 3.5" floppy disks. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

30 items (1.7 linear ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7639305

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 6 Entities related to this resource.

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

J. Walter Thompson Company. Detroit Office.

http://n2t.net/ark:/99166/w6qp466x (corporateBody)

J. Walter Thompson Company. Chicago Office.

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Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

De Beers Consolidated Mines

http://n2t.net/ark:/99166/w6f52fkb (corporateBody)