Burkhard Schwarz Papers, 1969-1990 (bulk 1980-1989).


Burkhard Schwarz Papers, 1969-1990 (bulk 1980-1989).

Schwarz was an advertising executive in the 1970s and 1980s. The collection includes correspondence, personnel files, financial summaries, client files, and files of prospects and new business contacts (ca. 1973-1989). Correspondence includes discussion of the company's reorganization in 1986 and attempts at collaboration with affiliated offices (e.g., Hill & Knowlton). Clients include Nestlé, Kodak, Burger King, Ford, Sunlicht, Elida, Kellogg, and DeBeers. Other material includes complete copies of lectures on business issues by JWT associates and others; JWT's 3 Year Plans (for the 1980s); and minutes and proceedings from European advertising symposia, both JWT specific (e.g. Managers Monthly Assessment, European Managers Meeting) and industry-wide (e.g. Davos, EPCOT). Most of the material is in German, but many files contain some English, especially correspondence with other JWT offices, symposia, and general JWT memoranda. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. (96-009).

17, 000 items 22.7 linear feet.



Related Entities

There are 9 Entities related to this resource.

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

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http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

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Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

J. Walter Thompson Company. Frankfurt Office.

http://n2t.net/ark:/99166/w6nh07b8 (corporateBody)

The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. The company's Frankfurt Office was opened in 1952. From the description of Burkhard Schwarz Papers, 1969-1990 (bulk 1980-1989). (Duke University Library). WorldCat record id: 48948588 ...

Burger King Corporation

http://n2t.net/ark:/99166/w6g78nqw (corporateBody)

De Beers Consolidated Mines

http://n2t.net/ark:/99166/w6f52fkb (corporateBody)


http://n2t.net/ark:/99166/w6354341 (corporateBody)

Hill and Knowlton, Inc.

http://n2t.net/ark:/99166/w6102m0b (corporateBody)

Kellogg Company

http://n2t.net/ark:/99166/w6pp369k (corporateBody)