Records, 1931-2001 bulk 1985-2000.

ArchivalResource

Warwick Baker O'Neill. Records, 1931-2001 bulk 1985-2000.

Records, 1931-2001 bulk 1985-2000.

http://www.worldcat.org/oclc/48633640

New business documents and pitches (esp. 1990s-2001); case studies and qualitative research; account planning; employee office files; memoranda, correspondence; audio and video tapes of and storyboards for radio and television commercials; print ads for a range of clients; and public relations materials documenting primarily the work of Warwick Baker Fiore and Warwick Baker O'Neill. The major campaign represented is Crafted With Pride in the USA. Other products and clients include Driver's Mart, Westpoint Pepperell, Benjamin Moore Paint, US Tobacco (Skoal and Copenhagen brands), Panasonic, Fruit of the Loom, Bausch & Lomb, Bacardi, Heineken, Amstel Light, and Van Munching. Few records survive for the company's major client, Seagram's. There are also scrapbooks (1931-1970s), including those (1931-1938) for company precursors Cecil, Warwick & Cecil and Cecil, Warwick & Legler; financial records (1938-1980); 340 electronic computer documents; 176 color prints; 1 black-and-white contact sheet; 17 black-and-white prints; 189 color slides; 7 color transparencies; 14 color negative strips; 72 audiocassettes; two 16-mm film reels; 92 Betacam and 53 VHS videocassettes. Company executives John P. and H. Paul Warwick are both well represented in the papers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. (01-167).

39221 items 103.6 linear feet.

Duke University Libraries, Duke University Library; Perkins Library