J. Walters Thompson Company. Jack Peters papers, 1965-1989.

  1. Resources
  2. View Resource

ArchivalResource

J. Walters Thompson Company. Jack Peters papers, 1965-1989.

http://www.worldcat.org/oclc/47059723

The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert.

30750 items (41 lin. ft)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7573971

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 12 Entities related to this resource.

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

Kraft Foods Company

http://n2t.net/ark:/99166/w63r51mq (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Goodyear tire and rubber company

http://n2t.net/ark:/99166/w6jb07vb (corporateBody)

Goodyear put pneumatic tires on 1917 Packard trucks for the first interstate trucking run between its Akron tire factory and Boston to prove that air-filled tires could make long-haul trucking possible. From the description of Wingfoot Express press kit, [ca. 1984-1987]. (Ohio Historical Society). WorldCat record id: 41001463 ...

Peters, Jack 1931-1993.

http://n2t.net/ark:/99166/w6pc5jh2 (person)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Kellogg Company

http://n2t.net/ark:/99166/w6pp369k (corporateBody)

Unilever Deutschland

http://n2t.net/ark:/99166/w6fn64jh (corporateBody)

Warner-Lambert Company

http://n2t.net/ark:/99166/w6kq2qpr (corporateBody)

The A. P Critchlow Company in Florence, Massachusetts, which made buttons, daguerreotype cases and picture frames, evolved into the Florence Manufacturing Company by 1866. Their premier product, the Pro-phy-lactic toothbrush, occasioned a change in name to the Prophylactic Brush Company. In 1931, it was bought out by the Lambert Company. The Lambert Company merged with Warner-Hudnite Company in 1932 to become Warner-Lambert Prophylactic Division of Standard Oil of Ohio. The abbreviation of "Pro-...

Miller Brewing Company

http://n2t.net/ark:/99166/w6jh8jb3 (corporateBody)

Twentieth Century-Fox Film Corporation.

http://n2t.net/ark:/99166/w6tj2cqh (corporateBody)

American distribution and production corporation of motion pictures. From the description of Pressbooks, 1977-1978. (Unknown). WorldCat record id: 122391955 American film producing and distributing corporation formed by the merger of two companies in the early half of the century. In 1915 William Fox began the Fox Film Corporation; and in 1925, he bought controlling interest in the then largest theater in the world, the Roxy Theater of New York, N.Y. The Roxy boasted a seati...