Papers, 1950-1987 (bulk 1977-1987).

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Papers, 1950-1987 (bulk 1977-1987).

http://www.worldcat.org/oclc/46888505

The collection consists of numerous speeches made by Cronin and others, a company newsletter with an article on Cronin, as well as a 1987 Director's Handbook, a Creative Audit Presentation made to the Operations Committee, and an European Central Services Presentation. Topics include international brand marketing and trends in European advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. (96-096, 96-168).

220 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7571182

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 3 Entities related to this resource.

Cronin, John (John Barry)

http://n2t.net/ark:/99166/w6wh52cq (person)

Advertising executive and president of the Toronto office of the J. Walter Thompson Company, one of the world's oldest and largest advertising agencies. From the description of Papers, 1950-1987 (bulk 1977-1987). (Duke University Library). WorldCat record id: 46888505 ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...