Ronald B. Kaatz Papers, 1915-1996 and undated bulk 1970-1996.

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Ronald B. Kaatz Papers, 1915-1996 and undated bulk 1970-1996.

http://www.worldcat.org/oclc/407110456

Ronald B. Kaatz was a network broadcast supervisor, Media Director and Senior Vice President at JWT's Chicago office, where he specialized in cable television advertising. Collection covers roughly the period during which Kaatz worked in the media department at the J. Walter Thompson (JWT) Chicago office, and consists of research materials, clippings, presentations and slides related to media research and planning, television viewers and advertising. The collection also includes some memoranda and correspondence from other JWT employees; materials from Kaatz's teaching at Northwestern University; and programs from various meetings of television and advertising professionals. Topics addressed include various advertising media--out-of-home (outdoor), Business-to-business (industrial), radio, direct mail, print, and television (broadcast and cable)--as well as marketing to youth, ethnic, and gay consumers. Companies represented in the collection include S.C. Johnson (Johnson Wax), Kraft, Sears, the Partnership for a Drug-Free America, and the Magazine Publishers Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

2500 items (3.35 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7429185

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 10 Entities related to this resource.

Sears, Roebuck and Company

http://n2t.net/ark:/99166/w6mt4j4m (corporateBody)

Sears, Roebuck and Co., commonly known as Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1892, and reincorporated by Richard Sears and Julius Rosenwald in 1906. Formerly based at the Sears Tower in Chicago and currently headquartered in Hoffman Estates, Illinois, the operation began as a mail ordering catalog company and began opening retail locations in 1925. The first location was in Chicago, Illinois. In 2005, the...

Kraft Foods Company

http://n2t.net/ark:/99166/w63r51mq (corporateBody)

Magazine Publishers Association

http://n2t.net/ark:/99166/w6mh3hj3 (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Johnson Wax

http://n2t.net/ark:/99166/w61k3bjf (corporateBody)

J. Walter Thompson Company. Chicago Office.

http://n2t.net/ark:/99166/w62p0w8p (corporateBody)

Kaatz, Ronald B.

http://n2t.net/ark:/99166/w6fj5042 (person)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Partnership for a Drug-Free America

http://n2t.net/ark:/99166/w6n35qw0 (corporateBody)

Northwestern university

http://n2t.net/ark:/99166/w6dz43m1 (corporateBody)

During World War II, Northwestern offered its facilities for use by the War Department. The Army, Navy, and Civil Aeronautics Administration operated eleven training programs at Northwestern in addition to the Naval Reserve Officers Training Corps (N.R.O.T.C.) established in 1926: the Navy V-7, Naval Reserve Midshipmen's School; the Navy V-5, Naval Aviation Prepatory Program; the Navy V-1, Accredited College Program; the Naval Training School (Radio); the Army Signal Corps Officers Training Scho...