Gerald M. Rafshoon collection, 1970-1980.

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Gerald M. Rafshoon collection, 1970-1980.

http://www.worldcat.org/oclc/38476264

The collection consists of materials maintained by Gerald Rafshoon's Atlanta-based advertising agency from 1970-1980 relating mainly to their client Jimmy Carter. The audio-visual file consists of photographs, slides, videotapes, interview transcripts, sound recordings, and motion picture film used in the production of campaign commercials and brochures for Carter's 1970 gubernatorial campaign, 1976 presidential campaign, and 1980 campaign for re-election. The personal file contains some of Rafshoon's correspondence to and from friends and clients from 1971-1976. The 1976 campaign-state file contains a sampling of the state-by-state media plans, including schedules, rates for commercial spots, and advertising budgets for Carter's 1976 presidential campaign. There are, however, several states for which there is no information. The 1976 campaign-subject file includes a variety of material including sample campaign brochures, bumper stickers, and campaign buttons; convention and inaugural literature; and miscellaneous notes, schedules, clippings, and correspondence relating to the day-to-day conduct of the 1976 presidential campaign.

4 linear ft.

Jimmy Carter Library

Information

SNAC Resource ID: 7403118

Jimmy Carter Library

Related Entities

There are 2 Entities related to this resource.

Gerald Rafshoon Advertising (Atlanta, Ga.)

http://n2t.net/ark:/99166/w6bm00fz (corporateBody)

Rafshoon, Gerald M.

http://n2t.net/ark:/99166/w69h57mn (person)

Gerald M. Rafshoon, founder and president of Gerald Rafshoon Advertising, Inc. (Atlanta, Ga.) advised Jimmy Carter in his 1966 and 1970 bids for Georgia Governor. He also served as Media Director and Advisor for Carter's 1976 presidential campaign then joined Carter's White House staff as Assistant to the President for Communications (1978-1979). Rafshoon was also a media advisor for Carter's 1980 re-election campaign. From the description of Gerald M. Rafshoon collection, 1970-1980....