Papers of Denis Lanigan, former advertising executive of the J. Walter Thompson Company, span the years 1958 to 1964. Papers document activities of JWT's Frankfurt Office during Lanigan's years as Joint Manager. Specific topics include efforts to increase and improve the use of television and print advertising in Europe, especially England and Germany; to improve coordination of international JWT Offices; to increase European business; and to handle a variety of personnel, public relations, and marketing concerns. The papers consist of correspondence, telexes and telegrams, memoranda, notes, reports, one photograph, press releases, speeches, contracts, newsletters, clippings, product samples, collateral literature and advertisements. Clients represented include Chesebrough-Pond's, Findus, Ford, Johnson Wax (or Johnson-Gruenol), Kaufhof, Kraft, Lever-Sunlicht, Pan American Airlines, Pepsi, Rowntree, Singer, Triumph, Warner-Lambert, Wick, and others. Correspondents include clients; executives from JWT offices such as George Black, David Campbell-Harris, Bill Hinks, Constance B. Ivie, Don Johnston, Jens von Leutzendorff, Sam Meek, D.M. Saunders, Lubertus Smilde, Norman Strouse, Thomas Sutton, and Edward G. Wilson; media consultants such as Eric Boden; and persons affiliated with various companies and organizations. Approximately 70 percent of the collection is in English and the remainder is in German, with the exception of very small amounts of French, Italian, and Dutch.
