Reminiscences of George Horace Gallup : oral history, 1962.

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Reminiscences of George Horace Gallup : oral history, 1962.

http://www.worldcat.org/oclc/309743327

Family background and education; early newspaper readership surveys; journalism teaching 1929-32; principles of effective advertising; magazine publishing: LITERARY DIGEST, READER'S DIGEST, SATURDAY EVENING POST, LOOK, etc.; postcard polling; Gallup polls from 1933; impressions of Gardner Cowles, Jr., Raymond Rubicam, Douglas Southall Freeman.

Transcript: 158 leaves.

Columbia University in the City of New York, Columbia University Libraries

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SNAC Resource ID: 7295217

Columbia University in the City of New York, Columbia University Libraries

Related Entities

There are 2 Entities related to this resource.

Starr, Louis Morris, 1917-1980

http://n2t.net/ark:/99166/w6028r5w (person)

(Columbia M.A., 1953; Ph.D., 1954), author, professor of journalism and Director of the Oral History Research Office at Columbia, 1961-1980. From the description of Papers on his "Bohemian Brigade" and "Joseph Pulitzer," 1867-1977. (Columbia University In the City of New York). WorldCat record id: 122610713 ...

Gallup, George, 1901-1984

http://n2t.net/ark:/99166/w69g5kw1 (person)

Public opinion statistician, pollster; interviewee d. 1984. From the description of Reminiscences of George Horace Gallup : oral history, 1955. (Columbia University In the City of New York). WorldCat record id: 122451948 Statistician and author. From the description of George Horace Gallup papers, 1936-1979 (bulk 1960-1979). (Unknown). WorldCat record id: 78924065 Public opinion statistician, pollster. From the description of Reminiscences of...