Eleanor Newman papers, 1974-1985 and undated.

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Eleanor Newman papers, 1974-1985 and undated.

http://www.worldcat.org/oclc/300456256

Collection covers roughly the period during which Newman served as Office Manager of JWT's The Entertainment Group, and as Account Representative for the Health & Tennis Corporation (later part of Bally Total Fitness Corporation) account. The collection includes media plans, schedules, budgets, invoices, market research, proofs, tear sheets, photographs, conference call reports, memoranda and correspondence, and proposals related to the advertising campaigns of various JWT clients. Companies and products represented include Dentcare, Genesco, Circle Line Sightseeing Cruises, Jack La Lanne Spa, Vertical Club, Covergirl, Freirich Meats, Beatrice Foods, Samsonite, Cable Shop, and PIAF/Screenvision. Also included in the collection are media plans for the New York Arrows indoor soccer team; the 1981-1982 seasons of the New York City Opera; and several Broadway musicals, including "Mr. Lincoln," "Really Rosie" and "Snow White." The General Files include JWT directories, market research, office memoranda and forms, and correspondence relating to Mark Schoenfeld, Media Director at JWT Entertainment Group. Broadway files include media plans relating to the musicals Mr. Lincoln, Really Rosie, Snow White, Vaudeville Show, among others. The files on sightseeing cruise tours, Freirich Meats, the New York City Opera, Cable Shop and PIAF/Screenvision include advertising proofs, tear sheets, television and radio advertising schedules, and media plans. The Footwear files include proposals, advertising copy, proofs, media plans and market research for Covergirl and Genesco's Charm Step and Easy Street lines of shoes. Samsonite, the largest category of files in the collection, includes several booklets of research findings on the 1980s luggage market, marketing proposals and recommendations, and advertising tracking studies. The Outdoor Advertising files includes photographs, market research and correspondence related to billboard, bus and bus shelter advertising of Broadway musicals in New York City. Oversize Materials consist of large-format items removed from other series and housed separately.

6225 items (9.5 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7282428

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 15 Entities related to this resource.

Beatrice Foods Company

http://n2t.net/ark:/99166/w60c992n (corporateBody)

Circle Line Sightseeing Cruises.

http://n2t.net/ark:/99166/w6f258pq (corporateBody)

J. Walter Thompson Company. Cable Shop.

http://n2t.net/ark:/99166/w6wt540q (corporateBody)

Screenvision Cinema Network, LLC.

http://n2t.net/ark:/99166/w6qg53f4 (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

New York City Opera

http://n2t.net/ark:/99166/w62n8xbp (corporateBody)

J. Freirich Foods, Inc.

http://n2t.net/ark:/99166/w6103cwg (corporateBody)

Newman, Eleanor Weintraub

http://n2t.net/ark:/99166/w6zd1h8t (person)

J. Walter Thompson Company. Entertainment Group.

http://n2t.net/ark:/99166/w67b0f9v (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Dentcare Delivery Systems, Inc.

http://n2t.net/ark:/99166/w6200f4m (corporateBody)

J. Walter Thompson Company. New York Office.

http://n2t.net/ark:/99166/w6cz9hvq (corporateBody)

Founded in 1864 in New York City; one of the oldest and largest advertising agencies in the United States. From the description of Eleanor Newman papers, 1974-1985 and undated. (Duke University Library). WorldCat record id: 300456256 ...

Samsonite Corporation

http://n2t.net/ark:/99166/w6z94gtp (corporateBody)

Bally Total Fitness Corporation

http://n2t.net/ark:/99166/w6kt327g (corporateBody)

Genesco, Inc.

http://n2t.net/ark:/99166/w6w15bgj (corporateBody)