Dan Seymour papers, 1951-1974 and n.d. (bulk 1955-1960s).

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Dan Seymour papers, 1951-1974 and n.d. (bulk 1955-1960s).

http://www.worldcat.org/oclc/29432141

Consists of correspondence, office files, memoranda, notes, client files and some advertisements, reports, charts, reprints, schedules, scripts, printed material, and calendars. The collection documents advertising history, especially television and the management of client accounts; the development of television shows and other aspects of television programming, including the selection of actors and audience profiles; advertising clients' account histories; the corporate administration of the J. Walter Thompson Company; and the career of Dan Seymour. There is limited material about Seymour prior to his employment by the J. Walter Thompson Company in 1955 or after his retirement from it in 1974. Clients of the company represented in the collection include Eastman Kodak Company, Ford Motor Company, Kraft Foods Company, Lever Brothers Company, and Liggett & Myers Tobacco Company. There is considerable overlap in the content of the series in this collection. Seymour reorganized the radio and television operations of the J. Walter Thompson Company. This process of reorganization and the overall administration of the Radio-Television Department is documented in the Radio-Television Department Series. Aspects of administration documented include roles of advertising executives, new business development, and client relationships. Radio programming is minimally represented. The Corporate Administration Series documents company-wide administration and operations, however there are scattered links to subjects involving the Radio-Television Department. The series documents executive management at the highest levels and reflects internal organization and procedures as well as company-client relations. The Clients Series reflects account management and documents advertising strategies, billings, the development of new business, and negotiations with clients. It also documents the conceptualization and production of specific television programs sponsored by individual clients, especially those clients named above.

16,125 items (21.5 linear ft.)

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 7270669

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 7 Entities related to this resource.

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

Liggett & Myers Tobacco Company

http://n2t.net/ark:/99166/w6mh1pqn (corporateBody)

William W. Flowers was the brother of Duke University President, Robert L. Flowers. William Flowers graduated from Trinity College (Durham, N.C.) in 1894. In 1900, Flowers was made an executive of the American Tobacco Company by James B. Duke. He became Vice President of Liggett & Myers Tobacco Company in 1911 and served as Chairman of the Board from 1936 until his death in 1941. From the description of Board of Directors Resolution for William W. Flowers, 1941. (Duke University ...

Seymour, Dan, 1914-1982.

http://n2t.net/ark:/99166/w6m40nsz (person)

Kraft Foods Company

http://n2t.net/ark:/99166/w63r51mq (corporateBody)

Lever Brothers Company

http://n2t.net/ark:/99166/w60g7knv (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...