Information center records, 1890-1987 (bulk 1940-1987).

  1. Resources
  2. View Resource

ArchivalResource

Information center records, 1890-1987 (bulk 1940-1987).

http://www.worldcat.org/oclc/29244689

Chiefly reports, memoranda, clippings, financial papers, and printed materials that relate to a wide variety of specific J. Walter Thompson Company accounts and offices, and to advertising strategies. The Information Center Records provide specific details about Company operation of domestic and international offices in Canada, Europe, India, South Africa, and Great Britain, and an in-depth view of how specific products were evaluated and promoted. The history of the J. Walter Thompson Company, the organization of multinational advertising agencies, and advertising research and marketing are also represented in this collection.

9,500 items (19.5 linear ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7269297

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 1 Entities related to this resource.

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...