James Webb Young, 1886- papers, 1927-1984.

ArchivalResource

J. Walter Thompson Company. James Webb Young, 1886- papers, 1927-1984.

James Webb Young, 1886- papers, 1927-1984.

http://www.worldcat.org/oclc/28534414

Chiefly consists of correspondence, memoranda, reports, and publications. These materials provide insight into Young's career as well as the operational aspects of the J. Walter Thompson Company, especially the early development of their international branch offices. From the perspective of James Webb Young's entire career in advertising, these papers reflect a small portion of his contributions to the J. Walter Thompson Company and the advertising business as a whole, for which he was awarded in 1945 the Gold Medal for a distinguished career in advertising. Notebooks dating from the late 1920s and early 1930s, primarily contain correspondence, minutes, memoranda, research reports and tables pertaining to the organization and initial operations of J. Walter Thompson offices abroad, particularly in London, Africa, South America, and Europe. A substantial amount of this material focuses upon J. Walter Thompson's advertising for General Motors, especially for markets in Europe and South America. Though Young officially retired in 1928, he was a key figure in establishing the earliest international branch offices of the J. Walter Thompson Company. Correspondents include Sam Meek, Stanley Resor, and Henry C. Flowers. All the publications are works by Young, some privately printed by the Piñon Press of Coapa, New Mexico. These publications document Webb's early career and his involvement in public service advertising, and reflect his advertising philosophy and strategies. Included are editions of A TECHNIQUE FOR PRODUCING IDEAS and HOW TO BECOME AN ADVERTISING MAN.

275 items (1.2 linear ft.)

Duke University Libraries, Duke University Library; Perkins Library