John Benjamin Harris Papers, 1955-1991 and undated.

  1. Resources
  2. View Resource

ArchivalResource

John Benjamin Harris Papers, 1955-1991 and undated.

http://www.worldcat.org/oclc/226390070

The John Benjamin Harris Papers span the years 1955-1991 and include scholarly articles, corporate reports and proposals, product labels, 16mm film reels, and audio tapes. Materials represent Harris' academic and professional work at New York University and Virginia State University as well as his work for the Virginia State Office of Minority Business Enterprise. Topics touched on in the collection include minority business enterprises; minority markets and minorities (especially African Americans) as consumers; and African American mass media. In addition, the collection reflects Harris' work for the advertising industry with employers including Cunningham & Walsh, Inc., the Leo Burnett Company, Inc., and the Ted Bates Company. Brands represented include Alka-Seltzer (Miles Laboratories), Campbell Soup, Coca-cola, Cleveland Electric, Eastman Kodak, Pillsbury, and Schlitz.

790 items (2.1 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7080165

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 14 Entities related to this resource.

Coca-Cola Company.

http://n2t.net/ark:/99166/w6gz53fs (corporateBody)

The Coca-Cola Company was founded in Atlanta, Ga. in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola route salesmen. From the description of Coca-Cola Company Star Salesman Kit, 1949-1951. (Duke University Library). WorldCat record id: 686792008 The Coca-Cola Company originated as the Pemberton Chemical Company (1886). The Pemberton Chemical Company, which developed and marketed a soft drink named "Coca-Cola," was acquired (18...

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

Cunningham & Walsh, Inc.

http://n2t.net/ark:/99166/w63j8jg6 (corporateBody)

Cleveland Electric Illuminating Company

http://n2t.net/ark:/99166/w6712wq8 (corporateBody)

Campbell soup company

http://n2t.net/ark:/99166/w6gx8btd (corporateBody)

Originally formed in 1869 as Anderson and Campbell, a partnership canning tomatoes, vegetables, jellies, condiments, and minced meats in Camden, N.J.; 1892, incorporates as Joseph Campbell Preserve Company; renamed Campbell Soup Company in 1922. From the description of Campbell Soup Company photographs and advertisements, 1930-1942. (Unknown). WorldCat record id: 311080180 Originally formed in 1869 as Anderson and Campbell, a partnership canning tomatoes, vegetables, jellies...

Virginia State University

http://n2t.net/ark:/99166/w6np656n (corporateBody)

Ted Bates Advertising

http://n2t.net/ark:/99166/w68h3rhf (corporateBody)

Harris, John Benjamin, 1927-

http://n2t.net/ark:/99166/w6wm2r8j (person)

Professor Emeritus of Management and Marketing at Virginia State University. Pioneered governmental and commercial awareness of African American advertising markets and, in the 1970s, became the Director of the Virginia State Office of Minority Business Enterprise and Special Assistant to the Governor for Minority Enterprise. From the description of John Benjamin Harris Papers, 1955-1991 and undated. (Duke University Library). WorldCat record id: 226390070 ...

Jos. Schlitz Brewing Co.

http://n2t.net/ark:/99166/w6rn82m4 (corporateBody)

Leo Burnett Company

http://n2t.net/ark:/99166/w68d521m (corporateBody)

New York University

http://n2t.net/ark:/99166/w616563x (corporateBody)

The Class Collection documents selected student and alumni activities of New York University graduating classes from 1843-1966. Formal and informal gatherings were common, and were documented in detail by the participants. From the description of Class collection, 1843-1966. 1880-1900 (bulk). (New York University). WorldCat record id: 477254465 New York University (formerly, University of the City of New York), is an academic institution and, as such, its faculty produces ar...

Miles Laboratories

http://n2t.net/ark:/99166/w6sn4sz3 (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Pillsbury Company

http://n2t.net/ark:/99166/w68h2kwx (corporateBody)