Loy Baxter Papers, 1954-1978, bulk 1966-1967.

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Loy Baxter Papers, 1954-1978, bulk 1966-1967.

http://www.worldcat.org/oclc/212372732

Loy Baxter was an executive who held a range of positions during a 30 year career with JWT, including General Manager of JWT Mexico; Management Supervisor and Director of Public Relations of JWT New York; and Manager of the Western District (U.S.). Collection includes correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. Primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan; Eastman Kodak; Liggett & Myers; the National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.

1200 items (1.8 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7005687

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 10 Entities related to this resource.

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

Liggett & Myers Tobacco Company

http://n2t.net/ark:/99166/w6mh1pqn (corporateBody)

William W. Flowers was the brother of Duke University President, Robert L. Flowers. William Flowers graduated from Trinity College (Durham, N.C.) in 1894. In 1900, Flowers was made an executive of the American Tobacco Company by James B. Duke. He became Vice President of Liggett & Myers Tobacco Company in 1911 and served as Chairman of the Board from 1936 until his death in 1941. From the description of Board of Directors Resolution for William W. Flowers, 1941. (Duke University ...

United States. Marine Corps

http://n2t.net/ark:/99166/w6pp2x8f (corporateBody)

The U.S. Marine Corps was established on November 10, 1775. From the description of Papers, 1933-1945. (Naval War College). WorldCat record id: 754107146 The history of the Marine Corps Navajo Code Talkers dates from 1942-1945. In 1942, a white man by the name of Phillip Johnston, who had lived on a Navajo reservation for many years of his life, conceived an idea that he thought might help the war. He believed that the Navajo language, a verbal, rarely-written language, coul...

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

National Dairy Products Corporation. Kraft Foods Division

http://n2t.net/ark:/99166/w6423p3h (corporateBody)

Baxter, Loy, 1915-2003.

http://n2t.net/ark:/99166/w6b89j4h (person)

Continental Trailways, inc.

http://n2t.net/ark:/99166/w61p4rk8 (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Alcan Aluminum Corporation

http://n2t.net/ark:/99166/w6sr4q50 (corporateBody)

J. Walter Thompson Company. New York Office.

http://n2t.net/ark:/99166/w6xq3wsn (corporateBody)