The Communications Department Advertising & Public Relations Records are rich in promotional and other news-worthy information disseminated by Liberty Life and Liberty Corporation over a forty-six year period. Topics range alphabetically from accidents to welfare, and cover most every conceivable topic of business in between. These records have heavy content in the areas of company / corporate advertising, product marketing, company / corporate news, departments and subsidiary information, and publications. This information represents both internal and external usage and targeting. For example, publications were primarily directed internally for employee use, whereas the brochures in this collection had external audience. Although all or most records were promotional in nature not all were intended to sell a product. Some advertising activities were service related and brought attention to company and civic events or programs. The Home Office Art Collection, Company Scholarships and Scholastic Awards, and Student Exchange Program are a few examples of these activities. There are also a number of photographs associated with this collection. As with the photographs for the Communications Department Photographic Records (Record Group 8.1), these photographs also document a few issues of the "Liberty Legion" in 1968 and one issue of the "Voting News" from 1969. However, these photographs contain much more information about company sponsored programs that only the visual image can provide. This information concerns Advertising Plans, Home Office Art, Insurance Correspondence, Life Underwriters, Merit Scholarship, Regional Honor Ads / Hall of Fame, Policyholder Relations, Richland Mall, Student Exchange Program, and the United Fund.
