Bertram Metter papers, 1908-2000 and undated 1953-1989.

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Bertram Metter papers, 1908-2000 and undated 1953-1989.

http://www.worldcat.org/oclc/152559495

Bertram Metter worked for over thirty years as an advertising and marketing executive, most notably as a copywriter, creative director, and Vice Chairman at J. Walter Thompson USA (JWT). The collection includes materials in a variety of formats, including correspondence, writings, newspaper and magazine clippings, sheet music, printed materials, photographs, and photostats, that document Metter's thirty years in advertising and marketing, with a focus on his career as a copywriter, creative director, and Vice Chairman at J. Walter Thompson USA (JWT). The collection provides a record of Metter's early work as a "direct response specialist" for the Ford Motor Company direct marketing operation, and other roles on the Ford account (Metter directed print and television promotion for Ford and played a key role in the launching of several new car models). In addition to Ford materials, the collection documents Metter's work for other major clients, including the Pepsi-Cola Company (Mexico) and Liggett & Myers Tobacco Company. While the bulk of the collection consists of advertising and marketing research, client reports and correspondence, promotional materials, and other professional files, the collection also contains materials related to Metter's later work as a consultant and author, including drafts of an unpublished book manuscript entitled "Breaking the Rules at J. Walter Thompson," a chronicle of his career at JWT.

3250 items (8.7 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 6860010

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 7 Entities related to this resource.

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Pepsi-Cola Company

http://n2t.net/ark:/99166/w6xs9m2w (corporateBody)

J. Walter Thompson Company. New York office.

http://n2t.net/ark:/99166/w6s82226 (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Metter, Bertram, 1927-

http://n2t.net/ark:/99166/w68w7bnk (person)

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

Liggett & Myers Tobacco Company

http://n2t.net/ark:/99166/w6mh1pqn (corporateBody)

William W. Flowers was the brother of Duke University President, Robert L. Flowers. William Flowers graduated from Trinity College (Durham, N.C.) in 1894. In 1900, Flowers was made an executive of the American Tobacco Company by James B. Duke. He became Vice President of Liggett & Myers Tobacco Company in 1911 and served as Chairman of the Board from 1936 until his death in 1941. From the description of Board of Directors Resolution for William W. Flowers, 1941. (Duke University ...