Papers, [ca. 1950}-1965.

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Papers, [ca. 1950}-1965.

http://www.worldcat.org/oclc/145429472

Primarily working files for marketing research projects directed by Alderson involving graduate students at Wharton School; also selected studies produced by Alderson and Sessions and used as teaching tools by Alderson.

7.0 cu. ft.

University of Pennsylvania, Archives & Records Center

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SNAC Resource ID: 6834583

University of Pennsylvania, Archives & Records Center

Related Entities

There are 4 Entities related to this resource.

University of Pennsylvania. Wharton Center for Applied Research.

http://n2t.net/ark:/99166/w6354c7p (corporateBody)

University of Pennsylvania. Wharton School. Marketing Department.

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Alderson, Wroe

http://n2t.net/ark:/99166/w6gn0jsn (person)

Marketing consultant, educator and author; B.A., George Washington U., (1927); faculty, Wharton School, U. of Pennsylvania, (1959-1965); founder of Alderson and Sessions, a marketing firm primarily concerned with industrial and consumer products; professor of marketing at Wharton and director of its Management Science Center (1962-1965); co-founder and program director of the Marketing Theory Seminar; author of several works on marketing. From the description of Papers, [ca. 1950}-19...

Alderson and Sessions (Philadelphia, Pa.).

http://n2t.net/ark:/99166/w6q012dx (corporateBody)