Reminiscences of Basil Gray Dandison : oral history, 1956.

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Reminiscences of Basil Gray Dandison : oral history, 1956.

http://www.worldcat.org/oclc/122565241

Foreign educational work, college traveler for McGraw-Hill Book Company, 1939; McGraw-Hill Foreign Division from 1946: demand for American books in Europe, subsidiaries in Canada and England, foreign salesmen and circulation men, role in International Cooperation Administration, university contract program, translation rights, competition, foreign sales statistics; emphasis on reaching consumer, sales policy in underdeveloped countries;, pricing policies; high price of medical books, medical reprint program; experimental book purchasing plan in East Pakistan, consideration of creating a McGraw-Hill Company of India.

Transcript: 35 leaves.

Columbia University in the City of New York, Columbia University Libraries

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SNAC Resource ID: 6766873

Columbia University in the City of New York, Columbia University Libraries

Related Entities

There are 3 Entities related to this resource.

Phillips, Harlan B.

http://n2t.net/ark:/99166/w6639sck (person)

McGraw-Hill, inc.

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Dandison, Basil Gray, 1900-

http://n2t.net/ark:/99166/w6z349n9 (person)

Publishing executive. From the description of Reminiscences of Basil Gray Dandison : oral history, 1956. (Columbia University In the City of New York). WorldCat record id: 122565241 ...