Trade catalogs of department stores and mail-order, 1877-1946.

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Trade catalogs of department stores and mail-order, 1877-1946.

http://www.worldcat.org/oclc/122549249

Trade catalogs of department stores and mail-order businesses.

16 items (1 box) : ill.

University of California, Santa Barbara, UCSB Library

Information

SNAC Resource ID: 6758885

University of California, Santa Barbara, UCSB Library

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Montgomery Ward, the world's first general merchandise mail-order business, issued its first single sheet catalog in 1872. By 1887, the Chicago based company had annual sales exceeding $1,000,000 and in 1889 it became a privately held corporation. In 1893, founder Aaron Montgomery Ward sold his controlling interest to partner George R. Thorne, and the company became a public corporation in 1919. In 1931, Sewell L. Avery became chairman and chief executive officer. His te...

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