Public relations/marketing files, 1977-1991.

ArchivalResource

Minnesota State Zoological Board. Development Division. Public relations/marketing files, 1977-1991.

Public relations/marketing files, 1977-1991.

http://www.worldcat.org/oclc/122474891

Correspondence, reports, statistics, charts, photographs/slides, schedules, legal documents, and studies documenting all aspects of the zoo's promotion and marketing activities, particularly advertising, attendance figures, corporate promotions, education, market research, and special events. Topics covered in significant detail include weekly reports of animal health and management (1988-1989, March-May 1990), animal transaction reports - lists of births, deaths, loans, sales, and purchases (1985-1989), billboard and bus advertising, (1983-1985), coordination with China to establish a golden monkey exhibit (1984-1987), Dayton's red panda exhibit holiday promotion (1981-1982), marketing research and plans, the zoo's monorail, visitor responses, whale expedition publicity (1977), and a working relationship with several public relations/advertising firms, particularly Coleman & Christison, Inc. (1981-1982), Media Impressions (1987-1990), and Mona, Meyer & McGrath (1987-1989).

2.4 cu. ft. (1 box and 2 partial boxes).

Minnesota Historical Society, Division of Archives and Manuscripts