Reminiscences of John C. Spurr : oral history, 1954.

  1. Resources
  2. View Resource

ArchivalResource

Reminiscences of John C. Spurr : oral history, 1954.

http://www.worldcat.org/oclc/122419632

Marketing research experience; with McGraw-Hill from 1928; circulation work for POWER magazine; Marketing Counselors Staff; director of market research in New York, N.Y., 1941; industrial statistics during World War II; industrial research in the 1940s and 1950s; advertising research; general comments on industrial marketing research.

Transcript: 32 leaves.

Columbia University in the City of New York, Columbia University Libraries

Information

SNAC Resource ID: 6709876

Columbia University in the City of New York, Columbia University Libraries

Related Entities

There are 3 Entities related to this resource.

Phillips, Harlan B.

http://n2t.net/ark:/99166/w6639sck (person)

McGraw-Hill, inc.

http://n2t.net/ark:/99166/w6vm8b2v (corporateBody)

Spurr, John C., 1900-

http://n2t.net/ark:/99166/w6bc5vv5 (person)

Publishing executive. From the description of Reminiscences of John C. Spurr : oral history, 1954. (Columbia University In the City of New York). WorldCat record id: 122419632 ...