Records of the Democratic National Committee. 1960 - 1968. Organizational, Research, and Campaign Records


Records of the Democratic National Committee. 1960 - 1968. Organizational, Research, and Campaign Records

The records of the Democratic National Committee (DNC) detail the operation of the committee, especially during President Lyndon Johnson's 1964 election campaign. The series contains the office files of John Bailey, Chairman of the DNC; Sam Brightman, Deputy Chairman for Public Affairs; Margaret Price, Vice Chairman and Director of Women's Activities; Ethyl Payne, Deputy Field Director for the National Committee; Jack Brown, DNC Director of Photography; Paul Pendergast, DNC Director of the Speakers Bureau; Lloyd Wright, DNC Media Coordinator; Matt Reese, Special Assistant to the Chairman and Director of Registration; Karen Olson, Picture Editor; and the files of the 1964 DNC Democratic Platform Committee. The bulk of the material from these office files relates to the development and implementation of the 1964 Presidential campaign, including the initiatives: Four for '64, Operation Beauty Barber Shop, the Professor Program, Tell a Friend..., Operation Backlash, and Operation Support. The records reflect a wide variety of topics, including campaign trips; analysis of the political situation in each state; communication between state and local offices and the national office (located in Washington, DC); volunteers; fundraising; creation of campaign slogans, materials, and strategy; formulation of the Democratic Party platform; and the 1964 National Convention in Atlantic City. Included are records related to the seating of the Mississippi Freedom Democratic Party (MFDP) delegates at the 1964 convention; transcripts from the MFDP's hearing before the convention's Credentials Committee, which include the remarks made by Fannie Lou Hamer; and the subsequent work of the DNC's Special Equal Rights Committee. The DNC also retained copies of pamphlets and campaign literature relating to both the Kennedy and Johnson Administration's programs for international aid, domestic social welfare, the advancement of women and minority groups, and Great Society and civil rights initiatives. The records of the Democratic National Committee contain a large amount of material from the DNC's Library and Research Division. This material provided background research on numerous topics pertinent to the 1960, 1962, 1964, 1966, and 1968 elections. The research files are comprised largely of newspaper clippings from around the United States. However, books, pamphlets, transcripts of television and radio programs, press releases, reports, and correspondence related to various research topics are also included. This series contains clippings, correspondence, memorandums, telegrams, transcripts, minutes of meetings, books, magazines, pamphlets, campaign literature, press releases, speeches, reports, bumper stickers, cards, testimony, buttons, posters, fliers, ribbons, photographs, and machine-readable IBM cards.

257 linear feet, 3 linear inches

eng, Latn


SNAC Resource ID: 6409991

Lyndon Baines Johnson Library

Related Entities

There are 5 Entities related to this resource.

Mississippi Freedom Democratic Party (corporateBody)

The Mississippi Freedom Democratic Party (MFDP), also referred to as the Freedom Democratic Party, was an American political party created in 1964 as a branch of the populist Freedom Democratic organization in the state of Mississippi during the Civil Rights Movement. It was organized by African Americans and whites from Mississippi to challenge the established power of the Mississippi Democratic Party, which at the time allowed participation only by whites, when African-Americans made up 40% of...

Democratic National Convention (1964 : Atlantic City, N.J.) (corporateBody)

The 1964 Democratic National Convention of the Democratic Party, took place at Boardwalk Hall in Atlantic City, New Jersey in August 1964. President Lyndon B. Johnson was nominated for a full term. Senator Hubert H. Humphrey of Minnesota was nominated for vice president. The convention took place less than a year after President John F. Kennedy was assassinated in Dallas, Texas. At the national convention the integrated Mississippi Freedom Democratic Party (MFDP) claimed the seats for delegates ...

Hamer, Fannie Lou, 1917-1977 (person)

Fannie Lou Hamer was born Fannie Lou Townsend on October 6, 1917, in Montgomery County, Mississippi. She was a voting and women's rights activist, community organizer, and a leader in the civil rights movement. She was the co-founder and vice-chair of the Freedom Democratic Party, which she represented at the 1964 Democratic National Convention. Hamer also organized Mississippi's Freedom Summer along with the Student Nonviolent Coordinating Committee (SNCC). She was also a co-founder of the Nati...

Reese, Matthew A. (Matthew Anderson), 1927- (person)

Matthew Anderson Reese (1927-1998), political consultant, was Executive Director of Citizens for Kennedy in Charleston, West Virginia in 1960, and Deputy Chairman of the Democratic National Committee from 1961 to 1965. From the description of Reese, Matthew A. (Matthew Anderson), 1927-1998 (U.S. National Archives and Records Administration). naId: 10571822 ...

Bailey, John M. (John Moran), 1904-1975 (person)