McHugh and Hoffman records 1957-1995

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McHugh and Hoffman records 1957-1995

http://quod.lib.umich.edu/b/bhlead/umich-bhl-07165?rgn=main;view=text

McHugh and Hoffman, Inc., founded in 1962, was the first television news consulting firm. Their corporate papers include reports and statistical analyses concerning most major United States cities from the early 1960’s through the 1980’s.

62 linear feet.

eng,

Bentley Historical Library

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SNAC Resource ID: 6388504

Bentley Historical Library

Related Entities

There are 4 Entities related to this resource.

McHugh, Philip.

http://n2t.net/ark:/99166/w68x84t2 (person)

McHugh and Hoffman.

http://n2t.net/ark:/99166/w63c99z7 (corporateBody)

McHugh and Hoffman, the first television news consulting firm, was founded in 1962 by Philip McHugh and Peter Hoffman, formerly of Detroit's Campbell-Ewald advertising agency. In 1962 newscasts had a very serious appearance. The work of McHugh and Hoffman found that viewers wanted more than just a laundry list of facts or a retelling of what was already available in newspapers. Instead of excessive talk of government and civic affairs, television news viewers were intere...

Bowen, John Edward

http://n2t.net/ark:/99166/w6p012qn (person)

Hoffman, Peter

http://n2t.net/ark:/99166/w65g341f (person)