Popsicle Advertising Campaign Collection, 1951-1958 and undated

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Popsicle Advertising Campaign Collection, 1951-1958 and undated

http://library.duke.edu/rubenstein/findingaids/popsicleadvertisingcampaign/

The Popsicle was patented in 1923 by Frank Epperson, and sold to the Joe Lowe Company in 1925. Collection contains large and small format printed poster advertisements of Popsicle brand's line of frozen dessert products between 1951 and 1958, and documents Popsicle's marketing efforts during the last decade that the brand was owned by the Joe Lowe Company, prior to its purchase by Consolidated Foods (the brand is currently owned by Unilever). The posters depict promotional tie-ins with circuses as well as the Walt Disney Company; coupon offers; gift incentives for saving product wrappers; contests; and efforts to target children as consumers. Also includes memoranda sent to Popsicle salesmen during 1957-1958.

5.8 Linear Feet; 210 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library

Information

SNAC Resource ID: 6360015

Related Entities

There are 3 Entities related to this resource.

Ringling Brothers Barnum and Bailey Combined Shows

http://n2t.net/ark:/99166/w64k17bp (corporateBody)

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Walt Disney Company

http://n2t.net/ark:/99166/w6096wm1 (corporateBody)

The Walt Disney Company, commonly known as Disney (/ˈdɪzni/),[3] is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Cartoon Studio; it also operated under the names The Walt Disney Studio and Walt Disney Productions before officially changing its name to The Walt Disney Company in 1...

Popsicle brand.

http://n2t.net/ark:/99166/w63d1g8n (corporateBody)

The Popsicle was invented by accident when, at age 11, Frank Epperson left a cup of soda water with stirring stick outdoors during freezing temperatures. In adulthood, Epperson sold his frozen invention at fairs, and initially called it the Epsicle. His children referred it Pop's sicle and the product's name was subsequently changed to Popsicle . In 1923, Epperson applied for a patent for frozen ice on a stick. In 1925, he sold the rights to his invention to the Joe Lowe...