Pepperidge Farm Advertising and Promotional Materials Collection, and undated 1957-1967

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Pepperidge Farm Advertising and Promotional Materials Collection, and undated 1957-1967

http://library.duke.edu/rubenstein/findingaids/pepperidgefarm/

The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin of Fairfield, Connecticut. It is currently a subsidiary of the Campbell Soup Company. The Pepperidge Farm Advertising and Promotional Materials Collection consists of brochures and packets related to promotional incentives, photographs of store displays, proofs, and promotional recipes from the period roughly 1957-1967. Includes photographs of Pepperidge Farm Stuffing and Pepperidge Farm Party Rolls store displays; a display sign for Pepperidge Farm White Bread; color and newsprint proofs for White Bread and Rye Bread; as well as books of prize options for company promotional offers. Also includes a packet of materials detailing the 1966 Advertising and Promotional Program, and a promotional book of recipes authored by Margaret Rudkin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

0.9 Linear Feet; 20 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library

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SNAC Resource ID: 6359994

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Pepperidge Farm, inc.

http://n2t.net/ark:/99166/w6pc7tmg (corporateBody)

Pepperidge Farm, inc. is a baked goods company founded in Fairfield, Conn., in 1937 by Margaret Rudkin. It is currently a servicemark owned by the Campbell Soup Company. From the description of Pepperidge Farm advertising and promotional materials, 1957-1967 and undated. (Duke University Library). WorldCat record id: 688622707 The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin, who lived at her family's farm (called Pepperidge Farm) in Fairfield, C...