McCann-Erickson Audiovisual Collection, 1980s-1990s and undated

ArchivalResource

McCann-Erickson Audiovisual Collection, 1980s-1990s and undated

McCann-Erickson Audiovisual Collection, 1980s-1990s and undated

http://library.duke.edu/rubenstein/findingaids/mccannericksonav/

McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestlé; Oxo; and Suntory. The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

75 Linear Feet; 3000 Items

eng,

fre,

ger,

jpn,

spa,

chi,

David M. Rubenstein Rare Book & Manuscript Library