J. Walter Thompson Company. Hugh P. Connell Papers, 1926-1986 and undated, bulk 1966-1986

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J. Walter Thompson Company. Hugh P. Connell Papers, 1926-1986 and undated, bulk 1966-1986

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Hugh P. Connell was an executive with JWT during a twenty year career in which he held positions of General Counsel, Vice President and Director of JWT, and Executive Vice President and Director of JWT's parent company, the JWT Group Inc. The Hugh P. Connell Papers cover the years 1926-1986, with the bulk of materials dating from 1966-1986, roughly the period during which Connell served in an executive capacity for the J. Walter Thompson Company (JWT) and the JWT Group Inc. The collection primarily consists of correspondence, memoranda, financial reports, organization charts, marketing plans, meeting agendas and presentations. Many of the materials pertain to the investments of the company, as well as employee stock ownership programs. Also includes correspondence and reports pertaining to JWT subsidiary companies, including Deltakos; Doremus & Co.; Euro Advertising; Hill & Knowlton Inc.; Lord, Geller, Federico & Einstein (LGFE); and Simmons Market Research Bureau (SMRB). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

9.75 Linear Feet; 7300 Items

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SNAC Resource ID: 6359696

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J. Walter Thompson company

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Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...