John Benjamin Harris Papers, 1955-1991 and undated

ArchivalResource

John Benjamin Harris Papers, 1955-1991 and undated

John Benjamin Harris is Professor Emeritus of Management and Marketing at Virginia State University. He pioneered governmental and commercial awareness of African American advertising markets and, in the 1970s, became the Director of the Virginia State Office of Minority Business Enterprise and Special Assistant to the Governor for Minority Enterprise. The John Benjamin Harris Papers span the years 1955-1991 and include scholarly articles, corporate reports and proposals, product labels, 16mm filmreels, and audio tapes. Materials represent Harris' academic and professional work at New York University and Virginia State University as well as his work for the Virginia State Office of Minority Business Enterprise. Topics touched on in the collection include minority business enterprises; minority markets and minorities (especially African Americans) as consumers; and African American mass media. In addition, the collection reflects Harris' work for the advertising industry with employers including Cunningham & Walsh, Inc., the Leo Burnett Company, Inc., and the Ted Bates Company. Brands represented include Alka-Seltzer (Miles Laboratories), Campbell Soup, Coca-Cola, Cleveland Electric, Eastman Kodak, Pillsbury, and Schlitz.

2.1 Linear Feet; 790 Items

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SNAC Resource ID: 6359553

Related Entities

There are 11 Entities related to this resource.

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

McCann-Erikson, Inc.

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Bob Dore Associates

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The Coca-Cola Company

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Cunningham & Walsh

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Jack Tinker & Partners

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The Leo Burnett Company, Inc.

http://n2t.net/ark:/99166/w6015hgj (corporateBody)

The Pillsbury Company

http://n2t.net/ark:/99166/w6j548p9 (corporateBody)

The Cleveland Electric Illuminating Company

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Harris, John Benjamin, 1927-

http://n2t.net/ark:/99166/w6wm2r8j (person)

Professor Emeritus of Management and Marketing at Virginia State University. Pioneered governmental and commercial awareness of African American advertising markets and, in the 1970s, became the Director of the Virginia State Office of Minority Business Enterprise and Special Assistant to the Governor for Minority Enterprise. From the description of John Benjamin Harris Papers, 1955-1991 and undated. (Duke University Library). WorldCat record id: 226390070 ...

Gotham recording corporation

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