Bill Communications Harvard Business School file, 1959-1978.

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Bill Communications Harvard Business School file, 1959-1978.

Publishing, marketing research, business services, and seminar management company; name adopted in 1968. Founded originally as a publishing company in 1879; changed name to Bill Brothers Publications, Inc., in 1957. Collection comprises a file compiled by company president John W. Hartman, mainly regarding Harvard Business School's 10-year case study (1970s) of the company's development. In addition, there is an additional Harvard business case study, on Blackwood Press; as well as two copies of the Bill Communications newsletter TRADEWINDS (1959); and a reprinted article on marketing from the Harvard Business Review (1960).

9 items (.1 lin. ft.)

eng,

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SNAC Resource ID: 6359166

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Bill Communications, Inc.

http://n2t.net/ark:/99166/w6bk7z2x (corporateBody)

Bill Communications, Inc., currently a subsidiary of Dutch publisher VNU Business Publications, is a New York-based business-to-business publisher and organizer of trade shows. Sales and Marketing Management is one of their main trade publications. From the description of Sales and Marketing Management Vertical Files, 1960-1994. (Duke University Library). WorldCat record id: 82212393 Bill Communications, Inc. was a publishing, marketing research, business services, and semin...