Federico, Gene 1918-1999
Graphic designer and advertising executive noted for pioneering the use of visual puns using text integrated into the pictures of his designs. Worked at Fortune Magazine and several ad agencies; principal of Lord, Geller, Federico, Einstein, an agency founded in 1967.
From the description of Gene Federico papers, [ca. 1940]-1998. (Duke University Library). WorldCat record id: 52168722
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