Foote, Cone & Belding.
The Foote, Cone & Belding advertising agency (FCB) was formed in 1942 when Albert Lasker sold the Lord & Thomas agency to three of his executives. A pioneer in television advertising, FCB later merged with Draft Direct Worldwide to become Draftfcb, a subsidiary of The Interpublic Group, and one of the largest advertising agencies in the United States.
From the description of Foote, Cone & Belding Communications, Inc. Records, 1964-1978 and undated. (Duke University Library). WorldCat record id: 700942706
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