Home Economists in Business

A section of the American Home Economics Association, Home Economists in Business focuses on integrating consumer concerns into the product design and marketing strategies of the manufacturers and distributors of goods and services. Founded in 1923, HEIB had its beginnings in 1920 when a small group of women home economists employed in business set out to elucidate their concerns both within the education-focused AHEA and the male-dominated corporate sphere. Employed by food and textile manufacturers, utility companies, and women's magazines, among others, these home economists facilitated communication between producers and women consumers, primarily homemakers, and thus were instrumental in shaping consumer society in 20th-century America.

From the description of Records, 1922-1990 (inclusive). (Harvard University). WorldCat record id: 122592513

The Home Economists in Business was a section of the American Home Economics Association. Membership of the HEIB consisted of professionals who held a bachelor's or graduate degree in home economics and were employed in private industry. Members of HEIB included those engaged in food and textile research, restaurant management, fashion and interior design, and safety education. Among the objectives of HEIB were to establish professional standards, to encourage high school and college students to consider home economics as a career, and to provide educational and social programs for members.

From the description of Home Economists in Business, Chicago chapter records, 1924-1992. (University of Illinois-Chicago Library). WorldCat record id: 57172982