Hettinger, Herman S. (Herman Strecker), 1902-1972
Variant namesDr. Hettinger was the first Research Director of the National Association of Broadcasters (1934-1935), as well as a legal advisor, business executive, author, and professor at the University of Pennsylvania (1933-1945).
He served as an economic consultant to CBS and NBC, as well as the FCC. During WWII he was Deputy Director of the Office of War Information's Domestic Branch (1941-1945). In 1933 he wrote A Decade of Radio Advertising, the first study of broadcasting economics. He wrote Practical Radio Advertising in 1938.
From the description of Herman S. Hettinger papers, 1941-1956, and undated (bulk 1950-1956) (University of Maryland Libraries). WorldCat record id: 48035093
From the guide to the Dr. Herman S. Hettinger Papers, 1941-1956 and undated, 1950-1956, (Library of American Broadcasting)
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creatorOf | Dr. Herman S. Hettinger Papers, 1941-1956 and undated, 1950-1956 | University of Maryland (College Park, Md.). Libraries | |
creatorOf | Dr. Herman S. Hettinger Papers, 1941-1956 and undated, 1950-1956 | University of Maryland (College Park, Md.). Libraries | |
referencedIn | The Nation, records, 1879-1974 (inclusive), 1920-1955 (bulk). | Houghton Library |
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associatedWith | Agricultural Broadcasting Company | corporateBody |
correspondedWith | Nation (New York, N.Y. : 1865). | corporateBody |
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United States |
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Radio broadcasting |
Radio broadcasting |
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Person
Birth 1902-01-13
Death 1972-10-02